The Future of Investing
FTX (formerly Blockfolio) partnered with Trevor Lawrence around the 2021 NFL Draft to position itself as the future of investing. Colormatics was brought in to concept, produce, and deploy a national digital campaign that connected the excitement of football with the emerging world of cryptocurrency.
Challenge
The brand needed to capitalize on a major cultural moment, 2021 NFL Draft, while introducing crypto investing to a broader mainstream audience. The challenge was creating a campaign that felt exciting and accessible while working within a major constraint: the team only had 30 minutes of Trevor’s time before the draft to capture all campaign assets.
Solution
Colormatics developed a futuristic creative concept centered on the intersection of football and crypto. The campaign featured visuals of a football transforming into blockchain graphics and binary code, paired with messaging like “Invest in the Future.” The team traveled to Laguna Beach for the shoot and used dramatic lighting, LED effects, and efficient production planning to maximize their limited time with Trevor Lawrence. They then deployed the campaign across digital display and native ad placements in key NFL markets.
Results
The campaign significantly outperformed expectations:
878,766,913 impressions 1,531,250 clicks 0.17% CTR Reached audiences across 29 NFL markets in the U.S.
The campaign helped FTX expand its visibility and positioned the brand as a major player in the crypto space during a critical growth period.
Project Details
2021
