To Space
FTX partnered with Colormatics to create a fully original brand mascot called “Moon Man” as part of its MLB activation. The goal was to extend FTX’s presence beyond sponsorship logos and into a memorable character that could live across commercials, social content, and in-stadium experiences tied to Major League Baseball.
Challenge
FTX already had major visibility in baseball through its MLB partnership, including umpire uniform branding, but it lacked a recognizable, emotional brand character that could connect with fans. The challenge was to create something that felt fun, culturally relevant, and scalable across different campaign touchpoints without feeling like a traditional corporate mascot.
Solution
Colormatics developed Moon Man, a quirky, endearing character built around the MLB slang of “moon shots” (long home runs). The mascot concept was expanded into a full narrative world where Moon Man experiences comedic misadventures after baseballs constantly follow him everywhere due to his connection with home runs.
The team produced a multi-part creative system including:
A character-driven storyline and script development Storyboards and visual world-building for Moon Man’s universe A cinematic production across multiple LA locations Detailed set design and easter eggs to deepen the character world
The result was not just a mascot, but a storytelling platform that could support multiple ads and fan engagement moments.
Results
The Moon Man campaign became a standout extension of FTX’s MLB partnership, giving the brand a recognizable and playful identity inside baseball culture. The mascot helped transform a standard sponsorship into a narrative-driven campaign that worked across digital, broadcast, and social channels, increasing memorability and fan engagement around FTX’s presence in the league.
Project Details
2021
