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CreativeWise

Not Verified

The creative team built for CPG brands.

Austin, Texas
Rising
Hire

About CreativeWise

Creative Wise is a boutique creative agency built for CPG brands across food, beverage, wellness, supplements, beauty, and personal care.

We help ambitious brands launch, evolve, and grow through branding, packaging, Shopify web design, and ongoing creative support. Our approach starts with the brand’s core identity and packaging, then builds outward into a cohesive system across digital, e-commerce, content, campaigns, and every customer touchpoint.

From early-stage founders launching their first product to established brands expanding into new SKUs or markets, we work as an extension of their team—combining strategy, creative direction, design, and execution under one roof.

Our capabilities include brand strategy and visual identity, packaging and multi-SKU systems, print-ready production, Shopify design and development, landing pages, Amazon storefronts, AI-powered product photography, social content, advertising creative, merchandising, and brand activations.

Creative Wise works globally with CPG brands looking for a flexible creative partner without the need to build a full in-house creative department.

Services

Service Categories

Industries Served(8)

Consumer & Retail
Beauty & Personal CareConsumer Packaged Goods (CPG)Ecommerce & DTCFood & BeverageLuxury & Premium GoodsHome & GardenPets & Pet CareFashion & Apparel

Team

Palu Malerba

Palu Malerba

Founder & Creative Director

Projects

Reviews & testimonials

About reviews & testimonials50Pros profiles are storefronts for agencies. Agencies may share client testimonials from past projects or their own websites, with permission. These testimonials were not necessarily submitted directly to 50Pros and are not independently verified by 50Pros.We distinguish reviews submitted directly to 50Pros from agency-provided and imported testimonials. Only eligible reviews submitted directly by clients contribute to the overall rating.

Client testimonials provided by the agency. Not independently verified by 50Pros.

Gabriel - Figma
Sep 2026

It was a pleasure connecting with the Creative Wise team. They have a thoughtful approach to design and are always exploring new ways to push their creative process forward. We had a great conversation and look forward to staying connected and exploring opportunities together.

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0
Chase Deppen - Verdadero Tequila
Sep 2026

Working with the CreativeWise team has been one of the best professional experiences I’ve had. “In just five months, they helped transform our brand from something that felt older and outdated into one that is vibrant, fresh, and much more reflective of who we are today. They’ve moved quickly whenever we’ve needed them to, their communication has been excellent throughout, and they’ve consistently listened to and responded thoughtfully to our guidance and requests. Every member of Palu’s team, including Palu herself, has brought a unique perspective, thoughtful ideas, and real talent to the table in a way that would have been impossible for us to replicate on our own. Their ability to combine creativity, responsiveness, and strategic insight has made them a truly invaluable partner.

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0
Stephen Hall - Sollos
Sep 2026

CreativeWise was a pleasure to work with! Palu, Carla, and Joy did an incredible job designing our can label. They were responsive, efficient, and fast problem-solvers. Their team was always open to new ideas and helping us execute our vision. CreativeWise was a pleasure to work with!

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0
May Zhu - Begin Health
Sep 2026

They took the time to understand our goals We are thrilled with how our packaging redesign turned out thanks to Palu and her team. They took the time to understand our goals and translated them into visual designs that created cohesion across our branding. Their collaborative process made the experience positive, and we’re proud to partner with a team that cares deeply about bringing our brand vision to life.

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0