Viacom Play — One Consistent VOD Identity Across Five Global
Viacom promotes entertainment through a range of channels each one distinct, but part of the same global brand. DHNN worked with Viacom Group to design and launch every interface across its Play platform, including MTV Play, VH1 Play, Nickelodeon Play, BET Play and Comedy Central Play.
Challenge
iacom needed a VOD identity that could flex across five very different channel brands from MTV's youth-culture edge to Nickelodeon's kids programming while still reading as one consistent, recognizable "Play" product family. Fragmenting the experience channel-by-channel would confuse users; over-flattening it would erase what makes each brand distinct.
Solution
DHNN designed and shipped the UX/UI for the entire Play app family, building a shared interaction and visual framework flexible enough to host each channel's own brand personality (colors, iconography, tone) without breaking the sense that they all belong to the same platform. The project also included the go-to-market campaign ("Vive Emociones Sin Límites") announcing the Play lineup across Viacom's international channel portfolio.
Results
The project shipped across Viacom International Media Networks' full VOD lineup and is featured on DHNN's Behance under "Viacom VOD Channels Identity." It's a strong reference for Media/OTT prospects managing a multi-brand channel portfolio who need one platform to feel coherent without flattening what makes each individual brand recognizable the same architecture challenge DHNN solved at corporate level for FOX International Channels.
