New York, New York, US|Search Engine Optimization
Lilla Rose
Lilla Rose
Lilla Rose is a well known hair accessories brand. Quite popular for its unique and innovative Flexi Clips, hair sticks and other stylish hair tools. The brand provides accessories to women’s looking for comfortable, durable and stylish solutions to style their hair, especially those with long or curly hair.
Challenge
Lilla Rose approached us for SEO services and these were the primary objectives: To bring more organic traffic to the site. Get better rankings for keywords which actually matter.. especially high-intent and branded searches. They wanted to increase sales from organic search (without spending on ads). Lilla Rose wanted to build more authority in the hair accessories industry. To improve overall user experience of site with on-page and technical fixes.
Solution
Keyword Research & Mapping 1. We performed a detailed keyword analysis identify- 2. Buyer intent keywords were missing. 3. Product specific terms were missing. 4. We also found that there is a scope to add Informational content. 5. Many customers were searching for terms like “flexible hair clips,” “U pins,” and “hair sticks for buns,” but Lilla Rose was not ranking. 6. And the customers who were searching for these terms were potential. On-Page Optimization 1. We readded title tags & meta descriptions to include keywords with high click-through potential. 2. Header Tags (H1, H2) were not up to the mark so we improved that as well to keep them aligned with search queries. 3. We edited the existing product descriptions and added relevant keywords. 4. Internal linking is important so we added created links between related pages to improve user journey. 5. Image Alt Text optimization was done for accessibility and SEO. 6. Our experts created content like educational blogs targeting long-tail queries to help customers to make an informed decision. Technical SEO Enhancements 1. We optimized mobile view to improve responsiveness and loading speed. 2. Our SEO experts added product, breadcrumb and article schema to improve SERP display. 3. We reduced load times by compressing images and script minification. 4. Identified 404 and resolved broken internal links and crawl errors. 5. Update and submitted XML Sitemap & Robots.txt for better indexing. Content Marketing & Link Building 1. Blog Articles: We published articles like “Best Hair Clips for Thick Hair”, “How to Use Hair Sticks” and “Elegant Hair Styles Using Flexi Clips.” 2. Outreach Campaign: Our team connected with beauty bloggers and writers to generate authentic backlinks. 3. Social Signals: We promoted content on Pinterest and Instagram to get attraction and referral traffic.
Results
Organic Search Traffic 1. From Aug 4, 2023 to Aug 4, 2024, the site had 21,464 organic users. 2. From Aug 4, 2024 to Aug 4, 2025, that number grew to 39,612 organic users. 3. That is an 84.55% increase in just one year, which helped to get thousands more potential customers to Lilla Rose without relying on paid ads. Organic Revenue 1. Between Aug 4, 2023 to Aug 4, 2024, organic sales totaled $71,451.62. 2. In the next year from Aug 4, 2024 to Aug 4, 2025… revenue jumped to $148,442.74. 3. That is a 107.75% growth in organic revenue year over year, all from SEO organic traffic.
