Sync Resource
Google Ads Lead Gen for High-Ticket B2B - 64% CPL Drop
Challenge - Newly-launched consultancy battling $112 CPL and low lead volume. - Fierce competition for ISO, CMMI and CMMC keywords in Google Search. - High-ticket deals ($50-80k) demanded precise targeting and proof of ROI. - Limited brand awareness and no historical campaign data. Strategy - Keyword overhaul: pruned waste, added negatives, surfaced high-intent ISO/CMMC terms. - Fresh keyword research uncovered untapped long-tail queries and competitor phrases. - Ad-quality lift: new copy, extensions and on-page tweaks pushed Quality Score up. - Target-CPA bidding with daily budget-utilisation rules found the CPL "sweet spot." - GA4 + Hyros tracking stitched every touch into a single pipeline view.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
64% CPL reduction from $112 → $40.25 +557 leads 371 → 928 qualified forms in 6 months 27% traffic gain with $4,000 lower spend
