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Five by Five

Not Verified

Creative Problem Solvers

5.0(5 reviews)
London, United Kingdom
Established
Hire

About Five by Five

We launch things.

For nearly 50 years we've announced new games like Fortnite and Call of Duty, Ring door cams, tequila trade programs for Patron, methane reducing cattle feed and Lenovo laptops.

Services

Service Categories

Industries Served(20)

Consumer & Retail
Consumer Packaged Goods (CPG)Consumer ElectronicsEcommerce & DTCFood & BeverageHome & Garden
Education & Nonprofit
Nonprofits & NGOsHigher Education

Team

ML

Matt Lawton

CMO

Case Studies

Reviews

5.0

Based on 5 reviews

Quality5.0
Schedule5.0
Cost5.0
Willing to refer5.0
Damian Russell - CocoCoast
Feb 2026

Five by Five has helped us develop a brand strategy that will lead us towards further growth and overseas expansion. We’re loving the journey they’re expertly taking us on.

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0

Brand strategy

Damien Viviani - Lenovo
Feb 2026

The relationship Lenovo has with Five by Five is unique in that they are fully integrated into the business, truly part of the Lenovo Legion team. It is as if they know our product and brand even better than our own team, constantly challenging us to ensure the very best work across social media, influencer and experiential channels is created. I have never worked with such a passionate, warm and dedicated bunch of talent.

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0

Social Media, Influencer and Events over a 4 year period.

Kristin Viccars - Apex Tool Group
Feb 2026

Five by Five agency is a true partner in every sense of the word for our global hand and power tool manufacturing business. The team strikes the perfect balance between creative brilliance, problem solving ability and commercial acumen. The partnership has supported our business in achieving record growth top and bottom line three years in a row.

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0

Advertising campaigns over 3 years.

Kelly McJannett - Food Ladder
Feb 2026

Five by Five’s brand positioning workshop gave us clarity and perspective ahead of a major strategic shift in our organisation. The democratic process of distilling the core values of our organisation through each staff member contributing their point of view gave agency to all in the business. I’m extremely grateful to Matt and his team for this unique and valuable experience.

Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0

Go to Market Strategy

See all 5 reviews

Machine-Readable View

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# Five by Five

Creative Problem Solvers
London, United Kingdom
★★★★★5.0/5 (5 reviews)

## Overview

We launch things. For nearly 50 years we've announced new games like Fortnite and Call of Duty, Ring door cams, tequila trade programs for Patron, methane reducing cattle feed and Lenovo laptops.

## Services

  • - Advertising(Primary)
  • - Branding
  • - Content Marketing
  • - Copywriting
  • - Digital Marketing
  • - Event Marketing
  • - Influencer Marketing
  • - Marketing Strategy
  • - Social Media Marketing
  • - Creative Direction

### Specializations

  • - Event Branding & Collateral
  • - Website Copywriting
  • - Brand Storytelling
  • - Pop-Up Experiences
  • - Social Media Graphics
  • - TV & Radio Advertising
  • - Meme & Trend Marketing
  • - Brand Guidelines
  • - Rebranding
  • - Transit Advertising
  • - Visual Identity System
  • - Experiential Marketing
  • - Fractional CMO Services
  • - Competitive Positioning
  • - Brand Audit
  • - TikTok Influencer Marketing
  • - Digital Out-of-Home (DOOH)
  • - Direct Response Copywriting
  • - Brand Strategy Consulting
  • - TikTok Marketing
  • - YouTube Marketing
  • - Campaign Creative Direction
  • - Brand Ambassador Programs
  • - Email Copywriting
  • - Social Media Copywriting
  • - Influencer Relationship Management
  • - Influencer Strategy
  • - Content Calendar Management
  • - Twitch & Gaming Influencers
  • - Tagline & Slogan Writing
  • - Brand Guidelines & Standards
  • - Visual Storytelling
  • - Influencer Identification & Vetting
  • - Brand Positioning
  • - Cinema Advertising
  • - TV Advertising
  • - Organic Social Content
  • - Brand Messaging & Voice
  • - Brand Refresh
  • - UGC Creator Campaigns
  • - Podcast Strategy & Production
  • - Employee Advocacy Programs
  • - Sponsorship Management
  • - Iconography
  • - Influencer Vetting & Analytics
  • - Ad Copywriting
  • - Creative Strategy
  • - Instagram Influencer Marketing
  • - Video Content Creation
  • - B2B Advertising
  • - Logo Design
  • - Social Media Strategy
  • - Micro-Influencer Campaigns
  • - Content Localization
  • - Brand Collateral
  • - Social Media Advertising
  • - Creative Strategy
  • - Brand Positioning
  • - Healthcare Advertising
  • - Go-to-Market Planning
  • - Video Advertising
  • - Trade Show Marketing
  • - Ad Copywriting
  • - Art Direction
  • - Digital Marketing Strategy
  • - Short-Form Video Content
  • - Facebook Marketing
  • - ROI Measurement & Analytics
  • - Storytelling & Narrative
  • - Creator Partnerships
  • - Landing Page Copy
  • - Content Strategy
  • - Print Advertising
  • - YouTube Influencer Marketing
  • - Healthcare Copywriting
  • - Social Media Analytics
  • - Marketing Plan Development
  • - Market Entry Strategy
  • - Out-of-Home Advertising
  • - Radio Advertising
  • - Social Media Management
  • - X (Twitter) Marketing
  • - Long-Form Content Writing
  • - B2B Marketing Strategy
  • - Brand Naming
  • - Product Launch Events
  • - Event Branding & Design
  • - User-Generated Content
  • - Community Management
  • - Brand Positioning
  • - LinkedIn Marketing
  • - Social Listening & Monitoring
  • - Macro & Celebrity Influencers
  • - B2B Influencer Marketing
  • - Financial Copywriting
  • - Integrated Digital Strategy
  • - Social Media Calendar Planning
  • - Brand Architecture
  • - Ad Copywriting
  • - Social Listening
  • - Content Audit
  • - Product Launch Strategy
  • - Instagram Marketing
  • - Sales Copywriting
  • - Video Content Strategy
  • - Visual Identity Design
  • - Brand Messaging
  • - Affiliate Influencer Programs
  • - Influencer Contract Negotiation
  • - Brand Creative Direction
  • - Go-to-Market Strategy
  • - Conference Marketing
  • - Campaign Management
  • - Connected TV & Streaming Ads
  • - LinkedIn Influencer Marketing
  • - Social Media Content Creation
  • - Typography Selection
  • - Tagline Development
  • - Thought Leadership Content
  • - UGC Campaign Management
  • - Campaign Management & Execution
  • - Video Script Writing
  • - Brand Strategy
  • - Event Strategy & Planning

### Industries Served

  • - Consumer Packaged Goods (CPG)
  • - Consumer Electronics
  • - Nonprofits & NGOs
  • - Higher Education
  • - Banking
  • - Pharmaceuticals
  • - Agriculture & Agtech
  • - Gaming & Esports
  • - Sustainability & Environment
  • - Commercial Real Estate
  • - Residential Real Estate
  • - Construction & Infrastructure
  • - Fintech
  • - Semiconductors & Hardware
  • - Telecommunications
  • - Hotels & Resorts
  • - Streaming & Digital Media
  • - Ecommerce & DTC
  • - Food & Beverage
  • - Home & Garden

## Team

NameTitle
Matt LawtonCMO

## Case Studies

### Launching a National Charity Recognition Day

Client: Surf Life Saving AustraliaYear: 2026

We were selected to deliver an integrated campaign promoting a newly established national day of appreciation for Surf Life Saving Australia. The scope included the brand identity design, influencer engagement, PR, activations, advertising and collateral design.

### Prunelax

Client: Actor Pharma

The laxative brand was floundering with just 9% market share worth $2.8M in annual sales. Two groups were targeted, men and women 25 - 42 as they are users as well as caregivers to children and elderly users. We were briefed to produce awareness raising videos for BVOD, display and social media. Our insight was that constipation causes anxiety and the relief from it is beyond potent.

## Recent Reviews

★★★★★5/5

By: Damian Russell, CocoCoast

Five by Five has helped us develop a brand strategy that will lead us towards further growth and overseas expansion. We’re loving the journey they’re expertly taking us on.

★★★★★5/5

By: Damien Viviani, Lenovo

The relationship Lenovo has with Five by Five is unique in that they are fully integrated into the business, truly part of the Lenovo Legion team. It is as if they know our product and brand even better than our own team, constantly challenging us to ensure the very best work across social media, influencer and experiential channels is created. I have never worked with such a passionate, warm and dedicated bunch of talent.

★★★★★5/5

By: Kristin Viccars, Apex Tool Group

Five by Five agency is a true partner in every sense of the word for our global hand and power tool manufacturing business. The team strikes the perfect balance between creative brilliance, problem solving ability and commercial acumen. The partnership has supported our business in achieving record growth top and bottom line three years in a row.

★★★★★5/5

By: Kelly McJannett, Food Ladder

Five by Five’s brand positioning workshop gave us clarity and perspective ahead of a major strategic shift in our organisation. The democratic process of distilling the core values of our organisation through each staff member contributing their point of view gave agency to all in the business. I’m extremely grateful to Matt and his team for this unique and valuable experience.

## Quick Facts

  • - Hourly Rate: $150–$300
  • - Min Project Size: $15,000
  • - Engagement: Project-Based, Retainer, Hourly

## Badges & Recognition

  • - Global ReachAwarded to agencies headquartered outside the United States.
  • - Top RatedAwarded to agencies with high average ratings and consistent review quality.
  • - Category LeaderAwarded to agencies demonstrating category-leading performance.
  • - Client FavoriteHighest willing-to-refer rating among peers

## Locations

  • - London, United Kingdom(HQ)
  • - Southampton, United Kingdom(HQ)

Source: https://www.50pros.com/agency/five-by-five

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