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Floating Dots

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Connecting the dots between vision, product design, and custom software development behind successful web & mobile apps.

Cluj-Napoca, Romania
Rising
Hire

About Floating Dots

Floating Dots is a product software development company founded in 2017, around a team of creative and enthusiastic people. Since then, we had successfully set up custom software services for companies with technological needs as well as start-ups. Our services are scalable so we can address the needs of businesses of all sizes.

We are defined by our curiosity and passions. That’s why we are striving to ensure the high quality of the solutions we develop.

The industries in which we have a deep understanding of the complexity of business processes are:

- Education

- Retail (e-commerce)

- HR

- Finance

- Manufacturing

- Healthcare

- Social

- Consumer products

- Hospitality & Leisure

We cover a complete set of services and abilities for for all stages of the software products lifecycle:

- Web Development

- Mobile Development

- UI & UX Design

- DevOps

- Quality Assurance

- Business Analysis

- Technical Support

Managing all the stages of the software lifecycle is what we do to ensure the success of your ideas:

- ideation

- architecture

- design

- development

- quality assurance

- operations

- support

Services

Service Categories

Industries Served(20)

Consumer & Retail
Ecommerce & DTCFood & BeverageHome & GardenSports & Fitness
Education & Nonprofit
EdTech & Online LearningHigher Education

Team

Tudor Vulpe

Tudor Vulpe

CEO

Raluca Secu

Raluca Secu

Head of Partnerships & Growth

Projects

Reviews & testimonials

About reviews & testimonials50Pros profiles are storefronts for agencies. Agencies may share client testimonials from past projects or their own websites, with permission. These testimonials were not necessarily submitted directly to 50Pros and are not independently verified by 50Pros.We distinguish reviews submitted directly to 50Pros from agency-provided and imported testimonials. Only eligible reviews submitted directly by clients contribute to the overall rating.

Client testimonials provided by the agency. Not independently verified by 50Pros.

Gal Beata - Hidrotechnika
Apr 2026

Floating Dots's efforts have increased the client's e-commerce conversion rate and sales. The team's project management is structured and transparent. Moreover, Floating Dots runs a clear delivery plan with regular check-ins, shares progress updates, and tracks tasks with defined priorities.

1) Discovery and alignment - Stakeholder interviews (commercial, ops, finance, customer support, IT) - Current-state audit: existing website/ecommerce, internal processes, data sources, pain points - Requirements definition: user personas, journeys, roles/permissions, acceptance criteria - Technical assessment: hosting, security constraints, integrations, data model, constraints/risks - Roadmap and delivery plan: phased releases, milestones, resourcing, dependencie 2) Ecommerce platform delivery Storefront and UX - Information architecture, navigation, and product catalog structure - Responsive UI/UX design (web + mobile) - Product listing and detail pages, search, filters, and merchandising - Content management patterns for marketing pages (CMS blocks, landing pages) - Checkout and payments Cart and checkout flow optimization (address, delivery, payment, confirmation) - Payment gateway integration(s) and invoice/receipt logic - Taxes/VAT handling and shipping rules (as applicable) - Promo codes, discounts, bundles, and pricing tiers (if needed) - Customer account features Registration/login, profile and address book - Order history, reorder, invoices, shipment tracking links - Customer support entry points (returns request, ticketing links, contact forms) - Operational ecommerce features Product and inventory management workflows (manual or integrated) - Order management (status changes, cancellations, partial fulfillment) - Notifications (email/SMS) for key events (order placed, shipped, delayed) - Analytics instrumentation (events, funnels, conversion tracking) 3) Internal tools (operations and back-office) Admin portal / internal dashboard Role-based access control (RBAC) and audit trails Unified dashboard for orders, customers, products, and operational KPIs Bulk actions (imports/exports, batch updates, status changes) Workflow automation Approval flows (pricing overrides, refunds, special orders) Task queues and assignments (support tickets, fulfillment tasks) SLA tracking and escalation rules Data management Master data management for products/services (attributes, SKUs, bundles) Import/export pipelines (CSV templates, validation, error reporting) Reporting views for finance/ops (revenue, margins, order cycle time) 4) Integrations and data flows ERP/accounting integration (invoicing, stock, GL codes) if applicable CRM integration (leads, customer history, segmentation) Shipping/carrier integration (labels, tracking updates) Identity/SSO integration (Google/Microsoft, SAML/OIDC) if needed Webhooks/APIs to connect ecommerce ↔ internal tools ↔ third-party systems Data synchronization strategy (near real-time vs scheduled; conflict handling) 5) Quality, security, and compliance Testing strategy: unit, integration, end-to-end, regression Performance and reliability: page speed, load testing for peak traffic Security: OWASP best practices, secrets management, logging/monitoring Privacy and compliance considerations (GDPR data handling, retention, consent) Backups and disaster recovery basics 6) Deployment, training, and handover Environments: dev/staging/prod setup CI/CD pipeline and release process Documentation (technical + admin/user guides) Training sessions for admins and operational teams Post-launch support: hypercare window, bug fixes, iterative improvements Summary of key deliverables Strategy & planning Discovery findings + requirements document Product roadmap with phased releases and milestones System architecture overview and integration plan Ecommerce deliverables UX/UI designs (wireframes + high-fidelity screens) Implemented storefront (responsive) Product catalog structure + search/filtering Checkout + payment integration Customer account area (orders, invoices, addresses) Analytics/event tracking setup Internal tools deliverables Admin portal/dashboard with RBAC Order/customer/product management modules Workflow automations (approvals, task management) Reporting views and exports Integrations & data APIs/webhooks and data sync jobs ERP/CRM/shipping/payment integrations (as applicable) Data import/export tools with validation and error reporting Quality & operations Test suite + QA sign-off artifacts Security hardening checklist and basic audit logs Deployment pipeline + environment configuration Monitoring/logging dashboards (baseline) Enablement Admin/user documentation Training sessions + recorded walkthrough (if requested) Handover package (source code, runbooks, credentials handoff checklist)

Ran Rosner - Edusoft
Apr 2026

Floating Dots' efforts have resulted in developing the client's app using a user stories approach. The team has tracked tasks meticulously, held regular meetings, and been responsive to requirements and changes throughout the engagement. Floating Dots' passion for the client's product is remarkable. This review is an update by the client company. The original content is located below the new review.

The project encompassed the following key elements: - Design and development of the complete application user interface - Creation of comprehensive client business logic - Integration with all backend data and services - Rigorous testing procedures - Deployment to app stores - Continuous maintenance and support services.