G&G Creative

JMS is an engineering and manufacturing company serving the water and wastewater treatment industry. We brought in G&G Creative to lead the design and creative direction for a full refresh of our corporate website. We needed a clearer, more modern site that reflected how we actually talk about our products and engineering, especially for a technical B2B audience that includes consulting engineers, municipal operators, and contractors. The refreshed site is currently moving through final internal review, so full traffic and lead impact will come after launch. The biggest progress so far is structural. We went from a dated, hard-to-navigate website to a much clearer information architecture, including a new Our Technologies section and redesigned product pages across every business unit. The new navigation has also been reviewed and signed off by leadership and subject matter experts across the company, which is a meaningful bar for a manufacturer with this many product lines. Their project management has been solid across both engagements. They communicate consistently, set clear expectations, deliver design rounds on schedule, and stay flexible when needs shift. I sent a lot of feedback and change requests during the JMS refresh, and they absorbed it well while keeping the work moving. What stands out most is how well they understand the B2B industrial buyer. A lot of creative agencies can make something look good, but few take the time to learn a technical manufacturing audience and design around how those buyers actually make decisions. I have seen them do it in two different industries now — cable assemblies at MCC and water treatment equipment at JMS — and both times they translated complicated products into a clear, credible site without watering down the technical side.

G&G Creative has supported our platform for several years, helping with website maintenance, newsletters, social media, events, membership updates, outages, contractor coordination, and new ideas for the business. They are very responsive and have worked hard to understand our audience of retired professional women. They often anticipate what we need and are willing to jump in when something comes up. They have been an important long-term partner in helping us maintain and grow our digital presence.

Across multiple website projects, the G&G Creative team has been a thoughtful and reliable partner. They supported branding, creative direction, project communication, and client collaboration while our team handled UI/UX and WordPress development. What stands out most is that they are always looking for better solutions, new ideas, and ways to make the work stronger. They care about the final product, communicate clearly, and help keep projects moving in the right direction.

We hired G&G Creative for website design and development, content creation, branding, marketing support, reporting, analytics, and ongoing website help. They took the time to understand what we needed and were able to move quickly while keeping the work on track. Their team was responsive, energetic, and easy to communicate with. The work helped increase our traffic, improve our brand awareness, and strengthen the way we present ourselves online.