Iron Horse Property Management grew from 114 to 400+ doors
Justin Woodall had built Iron Horse Property Management in Athens, Georgia to 114 doors almost entirely on referrals and agent relationships — a ceiling that couldn't reach owners who didn't already know him. Goodjuju rebuilt the website and ran SEO and content to rank Iron Horse where Athens-area owners were searching, with steady reporting throughout. Online inquiries went from effectively zero to 20+ a month, and Iron Horse grew from 114 to more than 400 doors, with roughly half of new business now coming from Goodjuju-generated leads.
Challenge
Justin Woodall had built Iron Horse Property Management to 114 doors in the Athens, Georgia market, largely as part of a broader real estate operation. His growth ran on relationships: agents in his market, referrals from existing clients, and his own real estate sales team. The ceiling was clear — almost all new business came from people who already knew him. To keep growing, Iron Horse needed to reach a cold audience of owners with no relationship to the company yet, and the old website wasn't built to do that.
Solution
A consultant Justin trusted pointed him to Goodjuju. The first job was revamping the website and getting it in front of the right audience, then building a marketing engine that could pull in leads from owners who'd never heard of Iron Horse. Goodjuju built that engine around search: a rebuilt, conversion-focused site, plus the SEO and content work to rank it where Athens-area owners were actually looking. Just as important to Justin, the reporting was steady — regular updates showed the progress of every initiative, so he always knew what was moving and why.
Results
Online inquiries went from effectively zero to 20+ every month, from owners with no prior relationship with the company. Iron Horse grew from 114 doors to more than 400, adding over 300 new doors. Justin now counts three major lead sources: agents in his market, referrals from clients and his sales team, and Goodjuju — and by his own estimate, about half of all new business now comes from the online leads Goodjuju generates.
We were looking to revamp our website and get it in front of the right audience, and we needed help to do that. The biggest problem we had is we were looking to get into more conversations with people who didn't already know who we were. That's what Goodjuju has helped us do — get leads from the website, from people who don't already have a relationship with us. The updates and communication have been great. In my company, most of our new business comes from about three major lead sources — agents, referrals, and Goodjuju. I'd say probably around half of our new business comes from the leads generated online from them.
Justin Woodall, Owner, Iron Horse Property Management
