Westrom Group dominates DFW property management, with zero ad spend
Jon Westrom of Westrom Group in Fort Worth had people handling his website and SEO for years, but no real way to tell if any of it was working. Goodjuju took over the website, local SEO, reviews, and content — fully organic, with no paid ads — and sent Jon a custom monthly video showing exactly what changed and what was next. In about six months Westrom Group climbed from page two to #1 in the Dallas-Fort Worth market (and #1 in AI answers for "best PM in DFW"), now pulling in 12-20 qualified owner leads a month at a client acquisition cost of about $200, with zero paid advertising.
Challenge
Jon Westrom runs Westrom Group in Fort Worth, Texas. For years he had people handling his website and SEO, and he liked them, but he had a nagging problem: he had no real way to tell if any of it was working. He didn't know what good SEO or a good website even looked like, so he had no way to hold the people doing the work accountable. When he asked a question, he'd get a long answer he only halfway understood. He was paying for marketing and hoping, with no clear picture of what he was actually getting for it.
Solution
Jon found Goodjuju and shopped it against a few others. What convinced him was the owner — Landon took the time to walk through his website and SEO and actually educate him on what was good, what was just okay, and what was weak. Goodjuju took over the website, local SEO, reviews, and content, all organic, with no paid ads. Every month, Jon gets a custom video walking through where things were, where they are now, and what's coming next — communication that feels less like a vendor and more like an in-house team.
Results
It took about six months to build a base, and then Westrom Group climbed to the top and kept climbing. Today it ranks #1 in the Dallas-Fort Worth market, up from page two, and it shows up first when you ask an AI for the best property management company in DFW. Westrom Group now pulls in 12 to 20 qualified owner leads a month, sometimes 25 to 30, almost all inbound — and it happens with zero paid advertising, at a client acquisition cost of about $200.
We do not spend a dime on paid advertising, and we dominate the competition. We've gone from page two, which nobody gets to, to number one, and you can ask AI for the best property management company in DFW and my company shows up. We get anywhere from twelve to twenty qualified leads a month, sometimes twenty five or thirty, and people just say they found me online. It's a real, live, almost in-house SEO team. They know me, I know them, and we pick on each other. Communication has been night and day.
Jon Westrom, Owner, Westrom Group
