Integrated Communications Campaign for Healthcare Corporate Venture Program

Healthworx, the innovation arm of CareFirst BlueCross BlueShield, approached us to do a full rebrand for its accelerator, venture fund, venture studio, and parent brand. They also needed the creation and execution of a strategic communications plan.

In addition to new websites and the new brand look, we earned Healthworx leaders placements in the Financial Times, Fierce Healthcare, MedCity News, Beckers, and Business Insider and more than a dozen speaking opportunities at top conferences.

We took the existing brand and reimagined what it could be - not just an experienced ecosystem with ties to a major payer, but a people-first organization that serves as the intermediary between those driving major change and traditional players. We created a new visual identity, developed powerful brand messaging, and launched a full-scale earned and owned media campaign.