## Overview

HelpGood is a full-service marketing and communications agency built for organizations working to make a social impact. We partner with nonprofits, foundations, public agencies and universities to help them reach, engage and activate the people who matter to their missions. Our services include research and strategy, brand positioning and messaging, creative campaigns, content, video, social media, websites, email, influencer engagement, public relations, paid media and analytics. We can shape the strategy, build the campaign and help run it across channels, giving clients one accountable team from planning through implementation and learning. Our team brings deep experience in public health, climate and clean energy, education, equity, fundraising and other complex issues. We turn complicated ideas into clear, compelling communications people can understand and act on. Audience insights, behavioral science and real-world performance data guide the work, with accessibility and cultural relevance built into the process. We understand the realities of mission-driven organizations: multiple stakeholders, limited resources, public accountability and the need to show meaningful results. Clients work directly with senior people who are practical, collaborative and comfortable moving between strategy and hands-on execution. HelpGood has supported organizations including American Jewish World Service, Acacia Center for Justice, the U.S. Forest Service, the Bureau of Land Management, the California Department of Public Health, Los Angeles County, New York University and Columbia University. Our assignments have included statewide public education and behavior-change campaigns, brand and messaging strategy, donor engagement, social media programs, websites, public relations, reports and award-winning creative. HelpGood is a certified B Corp and LGBTQ-owned agency with teams in Los Angeles and New York. We were named to the Inc. 5000 and ranked the #1 social impact agency on Adweek’s Fastest Growing Agencies list.

## Services

• - Marketing Strategy(Primary)
• - Digital Marketing
• - Content Marketing
• - Advertising
• - Branding
• - Email Marketing
• - Influencer Marketing
• - Paid Media & PPC
• - Public Relations
• - Social Media Marketing

### Specializations

• - Blog & Article Writing
• - Multi-Channel Marketing
• - Media Planning & Buying
• - Constant Contact
• - Content Repurposing
• - Ad Creative Testing
• - Social Commerce
• - Social Media PR
• - Customer Journey Mapping
• - Social Media Graphics
• - TV & Radio Advertising
• - ActiveCampaign
• - TikTok Advertising
• - Meme & Trend Marketing
• - Brand Guidelines
• - Marketing Analytics & Reporting
• - Rebranding
• - Reputation Management
• - Welcome Sequences
• - Government & Public Affairs
• - Transit Advertising
• - Visual Identity System
• - Email Marketing Strategy
• - Whitepapers & Research Reports
• - Fractional CMO Services
• - Quality Score Optimization
• - Infographics
• - Google Analytics
• - Competitive Positioning
• - TikTok Influencer Marketing
• - Digital Out-of-Home (DOOH)
• - Brand Strategy Consulting
• - Promotional Email Campaigns
• - Email Campaign Management
• - Retargeting & Remarketing
• - Political Advertising
• - TikTok Marketing
• - Reddit Ads
• - Dynamic Content & Personalization
• - Technology PR
• - Media Monitoring
• - YouTube Marketing
• - D2C Marketing Strategy
• - Brand Ambassador Programs
• - Crisis Communications
• - Press Release Distribution
• - Interactive Content
• - HTML Email Development
• - Podcast Content
• - Marketing Dashboard & Reporting
• - X (Twitter) Ads
• - CTV & OTT Advertising
• - B2B Digital Marketing
• - YouTube Advertising
• - Influencer Relationship Management
• - Meta Ads (Facebook & Instagram)
• - Thought Leadership
• - Influencer Strategy
• - Content Calendar Management
• - Financial PR
• - Display Advertising
• - Consumer PR
• - Twitch & Gaming Influencers
• - Microsoft Ads Management
• - Content Performance Analytics
• - Conversion Tracking Setup
• - Journalist Relations
• - Brand Guidelines & Standards
• - Color System Design
• - Influencer Identification & Vetting
• - Brand Positioning
• - Retention Marketing
• - Cinema Advertising
• - TV Advertising
• - Organic Social Content
• - Brand Messaging & Voice
• - Brand Refresh
• - UGC Creator Campaigns
• - Podcast Strategy & Production
• - Blog Writing
• - Email Deliverability
• - Review Management
• - Buyer Persona Development
• - Email Copywriting
• - Newsletter Management
• - Employee Advocacy Programs
• - Iconography
• - Audio & Podcast Advertising
• - Influencer Vetting & Analytics
• - Email Analytics & Reporting
• - Retention & Loyalty Strategy
• - Creative Strategy
• - Spotify Ads
• - Instagram Influencer Marketing
• - List Management & Segmentation
• - Video Content Creation
• - B2B Advertising
• - YouTube Ads
• - Logo Design
• - Landing Page Strategy
• - Social Media Strategy
• - Meta Ads (Facebook & Instagram)
• - Micro-Influencer Campaigns
• - Bid Management & Automation
• - Facebook & Instagram Ads
• - Media Relations
• - Content Localization
• - Product Marketing
• - SPF/DKIM/DMARC Setup
• - Nonprofit Marketing
• - Media Outreach & Pitching
• - Growth Marketing
• - Brand Collateral
• - SaaS Marketing Strategy
• - Case Study Writing
• - Social Media Advertising
• - Audience Segmentation
• - In-App Advertising
• - Email Automation
• - Brand Positioning
• - Healthcare Advertising
• - Go-to-Market Planning
• - Press Release Writing
• - Email Template Design
• - Video Advertising
• - Podcast PR & Guest Booking
• - Transactional Email
• - Paid Social Campaigns
• - LinkedIn Advertising
• - PPC Audit
• - Digital Marketing Strategy
• - Programmatic Media Buying
• - Government Relations & Public Affairs
• - Drip Campaigns & Sequences
• - Short-Form Video Content
• - Award Submissions
• - Snapchat Ads
• - Growth Strategy
• - Facebook Marketing
• - TikTok Ads
• - Threads Marketing
• - ROI Measurement & Analytics
• - Creator Partnerships
• - White Papers & Reports
• - Data-Driven Marketing
• - HubSpot Email
• - Content Governance
• - Newsletter Strategy
• - Celebrity Endorsements
• - UGC Strategy
• - Digital PR
• - Search Ad Copywriting
• - Ebooks & Guides
• - Media Planning & Buying
• - Content Strategy
• - Keyword Strategy & Bidding
• - AI Content Tools
• - Corporate Communications
• - Print Advertising
• - Investor Relations
• - Email Automation Setup
• - List Segmentation
• - YouTube Influencer Marketing
• - Customer Acquisition Strategy
• - A/B Testing for Email
• - Social Media Analytics
• - Marketing Plan Development
• - Market Entry Strategy
• - Out-of-Home Advertising
• - Radio Advertising
• - Speaker Placement
• - Social Media Management
• - X (Twitter) Marketing
• - B2B Marketing Strategy
• - User-Generated Content
• - Community Management
• - Cross-Channel Attribution
• - Retargeting Campaigns
• - Brand Positioning
• - Press Conference Management
• - LinkedIn Marketing
• - Social Listening & Monitoring
• - Macro & Celebrity Influencers
• - B2B Influencer Marketing
• - Snapchat Advertising
• - MarTech Stack Consulting
• - Healthcare Marketing Strategy
• - Content Distribution
• - Geofencing & Location-Based Ads
• - Marketing Operations
• - User-Generated Content Strategy
• - Integrated Digital Strategy
• - Programmatic Advertising
• - Pinterest Marketing
• - Social Media Calendar Planning
• - Channel Strategy
• - Microsoft Ads (Bing)
• - Long-Form Content
• - Ad Copywriting
• - Social Listening
• - Affiliate Marketing
• - Content Audit
• - Product Launch Strategy
• - Instagram Marketing
• - Video Content Strategy
• - Customer Data Platforms
• - Visual Identity Design
• - PR Strategy & Planning
• - Performance Marketing
• - Affiliate Influencer Programs
• - Influencer Contract Negotiation
• - Go-to-Market Strategy
• - List Hygiene & Management
• - Apple Search Ads
• - Thought Leadership PR
• - Campaign Management
• - Connected TV & Streaming Ads
• - LinkedIn Influencer Marketing
• - PPC Reporting & Analytics
• - Customer Acquisition
• - Omnichannel Marketing
• - Brand Compliance
• - Case Study Creation
• - Brand Monitoring
• - Twitter / X Advertising
• - Social Media Content Creation
• - Google Ads Management
• - AI Marketing Tools
• - Typography Selection
• - Referral Marketing
• - Native Advertising
• - Reddit Marketing
• - Multicultural Advertising
• - Employer Branding
• - Naming & Verbal Identity
• - Marketing Attribution
• - Marketing Analytics
• - Connected TV (CTV) Advertising
• - Thought Leadership Content
• - Attribution & Measurement
• - Nonprofit & Cause PR
• - Display Ad Management
• - UGC Campaign Management
• - Healthcare PR
• - Campaign Management & Execution
• - Online Reputation Management
• - Media Training
• - Pinterest Ads
• - Drip Campaign Design
• - Marketing Automation
• - Tag Management
• - LinkedIn Ads
• - Newsletter Content
• - Brand Strategy
• - Audio Advertising
• - Google Ads
• - Marketing Budget Optimization
• - Re-engagement Campaigns
• - Mailchimp

### Industries Served

• - Government & Public Sector
• - Foundations & Philanthropy
• - Higher Education
• - Nonprofits & NGOs
• - K-12 Education
• - Mental Health & Wellness
• - Social Impact & ESG
• - Sustainability & Environment

## Team

## Quick Facts

• - Hourly Rate: $165–$250
• - Min Project Size: $15,000
• - Engagement: Project-Based, Retainer

## Badges & Recognition

• - Established — Awarded to agencies with 10+ years of operation.
• - Based in USA — Awarded to agencies headquartered in the United States.

## Locations

• - Los Angeles, California(HQ)
• - New York, New York