Human Digital

Verified

B2B digital marketing. By humans for humans.

Sydney, AU1-10 employees2019

About Human Digital

Human Digital is a specialist B2B growth marketing agency helping brands turn marketing investment into measurable commercial outcomes.

We design and deliver demand generation programs that build brand authority, attract the right audiences and convert interest into qualified pipeline. Our focus is not just leads but revenue impact.

We partner with ambitious B2B marketing leaders to plan, execute and optimise full funnel programs that connect strategy with performance. Our work spans paid media, content, social, conversion optimisation and integrated campaigns, all aligned to clear commercial objectives and sales outcomes.

What sets Human Digital apart is how we work. We operate as an extension of your team. We invest the time to understand your market, sales model and growth ambitions, then tailor a program that fits your stage, resources and targets. Clients value our clarity, responsiveness and disciplined project management, as well as our calm and reliable delivery style.

Our team combines strategic thinking with hands-on execution. We balance brand and performance, creativity and data, long-term positioning and short-term results. Whether supporting global enterprise teams or scaling challenger brands, we focus on building sustainable growth systems rather than one-off campaigns.

We offer flexible engagement models designed to create momentum without unnecessary complexity. Clients consistently highlight our transparency, commercial mindset and ability to deliver high-quality work that drives qualified traffic, strengthens the pipeline and contributes to revenue growth.

If you are looking for a B2B growth partner who understands demand generation, values long-term relationships and is accountable for results, Human Digital is built for that role.

Services

Service Categories

Account-Based Marketing Advertising Digital Marketing

Case Studies

ABB

How ABB and Human Digital Turned Complexity into Clarity

In B2B, progress is not just about automation. It is about alignment. When ABB set out to promote its OPTIMAX® and Advanced Process Control solutions, the ambition was clear. The starting point was not. A new team. Limited existing assets. A global remit spanning the Americas, Europe, and the Middle East. Human Digital stepped in as both strategist and delivery partner, transforming minimal context into a complete digital ecosystem designed to perform. The Challenge ABB wanted to introduce its digital optimisation portfolio to industrial decision makers across oil, gas, and chemicals. This campaign represented a new global digital approach for ABB’s OPTIMAX® and Advanced Process Control portfolio. The Human Digital Approach The challenge was not technical capability. It was creating confidence in a complex decision environment. Confidence that the solution could be understood and trusted quickly. Understanding the Real Barrier We identified that decision makers were not resistant to digital optimisation. They were cautious. They needed clarity on outcomes, proof of value, and reassurance that implementation would deliver measurable results. Reframing the Problem Instead of leading with features, we reframed the challenge in terms of human questions. What will this change for me How quickly will I see value Can I trust this to work in my environment This reframing became the foundation of the strategy. Strategy In Action With the challenge clearly defined, we moved from insight to execution through a tightly integrated strategy. ‍ Dual Funnel Design We designed a dual funnel approach that balanced awareness with lead generation, guided by intent data and customer insight. The goal was to educate broadly while capturing demand from accounts already showing buying signals. Content as the Connector At the centre of the campaign was a high-value eBook that translated complex optimisation into clear, outcome-driven insight. This asset anchored the campaign,

Name	Title
Ben van Rooy	CEO
Nick Brown	Director

## Case Studies

### How ABB and Human Digital Turned Complexity into Clarity

Client: ABB

Human Digital

About Human Digital

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Case Studies

How ABB and Human Digital Turned Complexity into Clarity

# Human Digital

## Overview

## Services

### Specializations

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## Team

## Case Studies

### How ABB and Human Digital Turned Complexity into Clarity

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