City Home·2025
How Hunter Digital Drove 28X Blended ROAS for City Home with Omnichannel Attribution
28X
Blended ROAS
18.8X
Online ROAS
+$99.2K
QOQ Revenue Growth
Hunter Digital built and manages a fully integrated digital program for City Home, a locally owned luxury furniture and home décor retailer with six showrooms across the Pacific Northwest. Using an omnichannel attribution model connecting online campaigns to in-store foot traffic, Hunter achieved an 18.8X online ROAS and an estimated 28X blended return — while also driving +$99.2K in quarter-over-quarter revenue growth.
Challenge
For years, City Home's marketing relied entirely on traditional channels — print, radio, and outdoor — with no unified digital presence and no way to measure how advertising drove showroom traffic or online sales. After carefully vetting agencies, they hired Hunter to build and manage a fully integrated digital program across paid social, paid search, ad creative, and omnichannel attribution.
Solution
Hunter managed City Home's full channel mix across Meta, Pinterest, and Google Ads, with an omnichannel attribution model that connects online campaigns to in-store foot traffic via Google Store Visit data. This allows Hunter to optimize for total business impact, not just online ROAS, capturing the full downstream value of each campaign dollar across all six showrooms. Creative is continuously tested through Hunter's partnership with Atria, matching the right format and message to each audience.
Results
Hunter delivered an 18.8X online ROAS (quarterly peak), an estimated 28X blended ROAS when accounting for showroom sales driven by digital campaigns (10% in-store CVR, $800 AOV), and +$99.2K in quarter-over-quarter revenue growth.
Technologies & Tools
Meta AdsPinterest AdsGoogle AdsAtria
It's a pleasure working with Hunter. They excel in communication and explain technical aspects well. Their knowledge of our business, marketing trends, and strong ad creative make them an ideal partner.
Kim Pelett, CEO, City Home
