Krimson Klover·2024
How Hunter Digital Grew Krimson Klover Sales 72% with Integrated Paid Media
72%
Sales Growth
31x
Google ROAS
14x
2024 MER
Hunter Digital partnered with Krimson Klover, a women's outdoor apparel brand, to build and scale an integrated paid search and paid social program across Google and Meta. From 2021 to 2024, Hunter grew Krimson Klover's gross sales by 72%, driven by a 31x Google ROAS and a 14x blended MER in 2024.
Challenge
Krimson Klover had grown through retail partners but never fully leveraged its e-commerce store. They wanted a partner with deep performance marketing expertise, strong analytics, and reliable execution. A key goal was unlocking the spring/summer line, historically the brand's weakest season.
Solution
Hunter built an integrated paid search and paid social program for Krimson Klover, starting with a full account audit and developing a channel strategy across Google and Meta to acquire new customers efficiently. A key focus was the spring/summer line, historically the brand's weakest season — Hunter's targeting and creative strategy turned it into a consistent growth driver, giving the brand true year-round exposure.
Results
From 2021 to 2024, Krimson Klover's gross sales grew 72%, driven by a 31x Google ROAS and a 14x blended MER in 2024 — the brand's strongest year on record.
Technologies & Tools
Google AdsMeta Ads
Our online sales have never been better! The team at Hunter has been terrific and a partner we fully trust.
Kate Saunders, President, Krimson Klover
