Cornilleau·2022
How Hunter Digital Built Cornilleau's U.S. E-commerce with 240% Revenue Growth
240%
Revenue Growth
11x
ROAS
115%
CVR Lift
Hunter Digital partnered with Cornilleau, a French table tennis brand founded in 1946, to build a U.S. direct-to-consumer e-commerce presence from the ground up. Through paid search, organic SEO, and product feed optimization, Hunter drove 240% revenue growth, an 11x ROAS, and a 115% lift in conversion rate from 2020 to June 2022.
Challenge
Cornilleau had strong brand recognition across Europe but was trailing competitors in the U.S. market. The France-based team had no experience selling direct-to-consumer in America and needed a partner who understood U.S. e-commerce, search behavior, and how to translate European brand equity into online sales.
Solution
Hunter partnered with Cornilleau's e-commerce team to build a U.S. direct-to-consumer presence from the ground up. Starting with a full website overhaul to localize the experience for American shoppers, Hunter developed a paid search, organic SEO, and product feed strategy to drive new customer acquisition. The result was a high-performing U.S. e-commerce program where none had existed before.
Results
From 2020 to June 2022, Hunter drove 240% revenue growth, an 11x ROAS, and a 115% lift in conversion rate for Cornilleau's U.S. e-commerce operation.
Technologies & Tools
Google AdsGoogle ShoppingSEO
With Hunter's ecommerce & marketing expertise we've exceeded all our online sales goals!
Benjamin Bathelot, Marketing Director, Cornilleau
