IBKUL·2021
How Hunter Digital Scaled IBKUL from $1.2M to $5.7M with Paid Media
+$4.5M
Revenue Growth
20x
Peak Google ROAS
15x
Blended MER
Hunter Digital partnered with IBKUL, a conscious fashion brand offering multi-functional UPF 50+ sun protection apparel, to build and scale an integrated paid media program across Google and Meta. Over six years, Hunter grew IBKUL from a $1.2M to a $5.7M brand, delivering a 20x peak Google ROAS and a 15x blended MER in 2025 — the brand's strongest year on record.
Challenge
IBKUL was looking to improve their company's sales and focus on finding high quality leads. To scale IBKUL Productions, they needed help from an established agency with an automated outreach system. Part of the problem stemmed back to audience segmentation.
Solution
Hunter built an integrated paid media program across Google and Meta, starting with a full account audit and product feed optimization. Hunter developed a channel strategy that balanced new customer acquisition with high-intent retargeting, continuously testing creative and audiences to maximize efficiency.
Results
Over six years, Hunter scaled IBKUL from a $1.2M to a $5.7M brand — a revenue growth of +$4.5M. The campaign delivered a 20x peak Google ROAS and a 15x blended MER in 2025, the brand's strongest year on record.
Technologies & Tools
Google AdsMeta Ads
Thanks to Hunter, our business has skyrocketed! Sales have grown dramatically and our ROAS is over 12X!
Anurag Gauba, President, IBKUL
