How Hunter Digital Launched House of Hackney into the U.S. Market with 20X ROAS
Hunter Digital drove the U.S. paid media launch for House of Hackney, a luxury British interior brand known for bold prints and maximalist design. Using precision geo-targeting and creative localization across Google Search, Shopping, and Pinterest, Hunter scaled the launch into one of its highest-performing accounts, achieving 20X ROAS and 717% year-over-year transaction growth.
Challenge
With a strong U.K. customer base and products priced well above category norms — wallpaper at $300+ per roll — House of Hackney was ready to expand into the United States. They needed a digital agency with deep DTC roots, an understanding of the American luxury shopper, and the ability to translate European brand equity into U.S. revenue.
Solution
Tom Spinks, Head of Ecommerce, selected Hunter Digital to drive paid media strategy for House of Hackney's U.S. launch. Hunter deployed precision geo-targeting across New York, California, and Texas — representing 60% of U.S. traffic — across Google Search, Shopping, and Pinterest. Creative localization, leaning into the brand's Made in England heritage, drove a 140% lift in click-through rate.
Results
What began as a strong 90-day launch scaled into one of Hunter's highest-performing accounts, sustaining 20X ROAS across channels, a 4.95% conversion rate, and 717% year-over-year transaction growth. Data sourced across 3 time periods: Aug 2022 – Feb 2023.
Technologies & Tools
Hunter didn't just turn on U.S. paid media they understood how to position House of Hackney for an American audience without losing what makes the brand special.
Tom Spinks, Head of Ecommerce, House of Hackney
