San Jose, California, US|CRM & Marketing Technology
Scilex Holding Company·2025
Integrated Data, Actionable Intelligence: Scilex Veeva X-Pages & MyInsights Dashboards
2
Primary dashboards delivered
Daily automated updates
Update cadence
Prescription data, claims data, and CRM activity data
Core data domains unified
2 (ZTlido and ELYXYB)
Featured brand/product programs supported
IntuitionLabs built custom Veeva X-Pages/MyInsights dashboards for Scilex to unify prescription, claims, and CRM data into a single view for field teams. The solution delivered daily automated updates and real-time insights to improve territory management, pre-call planning, and commercial execution.
Challenge
Scilex faced a fragmented data environment where sales reps had to switch between multiple systems for prescription data, claims information, and CRM metrics. Performance insights were delayed, prescriber intelligence was limited, pre-call planning was manual, and sample distribution and event targeting were not optimized in real time
Solution
IntuitionLabs implemented a Veeva Nitro-powered analytics foundation and built two custom MyInsights dashboards: a Territory Insights Dashboard and an Account-Level Pre-Call Planning Dashboard. The solution centralized prescription, claims, CRM, and performance data, used automated data pipelines with daily refreshes, and embedded mobile-friendly interactive dashboards directly inside Veeva CRM.
Results
The project gave Scilex a unified commercial data view with daily automated updates, faster pre-call planning, stronger territory management, better targeting of samples and lunch-and-learn events, and improved compliance through auditable tracking of HCP interactions and sample activity.
Commercial Operations Use Cases
Territory performance tracking, goal attainment, prescriber intelligence, call activity analysis, sample utilization, and account-level pre-call planning.
Dashboard Architecture
Veeva Nitro served as the core data warehouse, with Veeva MyInsights/X-Pages as the visualization layer. The implementation used an Amazon Redshift backend plus custom HTML5, Vue.js, and JavaScript dashboards embedded in Veeva CRM.
Compliance & Governance
The dashboards improved compliance by automatically tracking sample distributions and creating auditable records of HCP discussion topics and interactions.
Technologies & Tools
Veeva NitroVeeva MyInsightsVault CRM X-PagesAmazon RedshiftJavaScriptVue.jsHTML5Veeva CRM
MyInsights represent a true breakthrough for our commercial operations.
Preetaman Wadhwa, Senior Director of Commercial Operations, Scilex Holding Company
Project Details
Year
2025
Client Websitescilexholding.com
