Facebook Ads for Lead Generation Bathroom Renovation

Over a 12-month time period we were successfully able to generate $1.02m in profit from performance-based lead-generation ads with affiliate lead resellers using Meta/FacebookAds.

Challenge

For affiliate resale of leads, we run campaigns to generate and sell leads to lead distribution networks. This required acquiring leads at less than the lead payout price: $50 payout per lead for roofing leads. $60 payout per lead for window replacement leads. $45 payout per lead for bathroom renovation leads. These are competitive spaces and generating inquiries at this price is very difficult, often requiring hundreds of A/B tests to find which settings, ads, locations, landing pages, and strategies, lead to profitability. The affiliate lead-selling industry has strict regulations around the ad copy, audio, and imagery in the ads used to generate leads for resale.

Solution

Creative Mastery To catch the ideal customer's attention and improve conversion rates, we tested a very wide array of ad variations at all times, constantly developing new images, videos, and ad copy. A rigorous ideation process & study of top-performing competitor ads to identify key themes that generate high ROI from ad spend. Constant refinement and interaction of ad assets and ad copy allowed us to improve performance ongoing, over time. Ad Campaign Strategy To test such a large number of creative assets across a wide array of US states, we were forced to develop a unique campaign structure that allowed testing and scaling to be segmented, allowing us to push ads identified to be good with more stability.