Google Ads Management for Global D2C SaaS Company

The client is a leading provider of IP proxies, catering to businesses and everyday consumers seeking enhanced online security, privacy, and access. With a diverse range of proxy options, they offer tailored solutions to meet various user requirements, ensuring a seamless and protected browsing experience.

Challenge

Outdated bid strategies led to suboptimal campaign performance. Limited and imprecise keyword selection affected ad reach and relevancy. Inadequate conversion tracking hindered data-driven optimizations.

Solution

Overhauled bid strategies to align with best practices. Conducted thorough keyword research and expanded the portfolio. Implemented accurate conversion tracking combining on-site and offline actions. Fed data into machine learning models for bid strategy optimization.