Meta / Facebook Ads for Women's Fashion Retailer

The client is an online and onsite retail clothing store, a Techstars graduate company based in the US. They are a sustainable clothing company helping known brands sell excess goods at a 30-80% discount to interested customers, allowing consumers to purchase their favorite brands for less while reducing garment & revenue waste for brands. In April 2024, we partnered with this retail clothing store's founder to acquire new customers and launch Meta, TikTok, and Google Ads for the first time. The client had previously attempted Meta Ads in 2021 but did not achieve the desired results and stopped running ads. At the time of our partnership, they had no ads running, and their monthly online revenue was stagnating at $28K-$30K.

Challenge

Stagnant revenue growth with monthly online revenue stuck at $28K-$30K. Lack of effective Meta Ads campaigns. Limited brand awareness in a competitive market. Underutilization of marketing channels like TikTok and Google Ads. Difficulties in acquiring new customers and converting them.

Solution

Initiated and managed new advertising campaigns on Meta, TikTok, and Google Ads to reach a broader audience. Utilized TripleWhale to track performance across all channels properly and employed advanced conversion models to analyze data from different angles for maximum effectiveness. Focused on strategies specifically aimed at acquiring new customers while retaining existing ones, such as advertising the “new drops” weekly.