Google Ads Lead Generation for Telehealth Clinic

This client is a doctor who launched a telehealth clinic to offer niche psychological evaluations online. With a new clinic and no initial demand, we created Google Ads campaigns from scratch to attract patients. The clinic is based in the United States and serves nationwide. Her services are high-priced and target specific groups, such as elderly individuals, victims of head injury, and anyone needing to assess their cognitive function. She offers neuropsychological evaluations for various cognitive impairments, not only memory issues.

Challenge

The client had no other method of generating Leads for her business. The service could attract various profiles, but only some were a fit. This made properly tracking leads challenging, requiring an advanced system to track only the Marketing Qualified Leads. The client also learned how to operate their business effectively throughout the year, resulting in slower-than-typical revenue growth and ROI from the marketing efforts.

Solution

Launching strategically formulated campaigns to attract her ideal audience to a well-designed landing page. Integration of many CRO & sales optimization-focused software tools to contribute to the success of marketing efforts and overall post-click sales efficiency. Integration of Google Ads with call-tracking software, CRM, and the custom-programmed web form for fully accurate ROI tracking capabilities.

Results

Improved Lead Quality: Using an advanced system to track Marketing Qualified Leads (MQLs) improved the quality of leads, ensuring that only potential customers who were a good fit were pursued. Enhanced Revenue Growth: Despite initial slow growth, the client saw a steady increase in revenue. Monthly revenue grew from $50,700 in Q1 2023 to $240,000 in Q2 2024, representing a growth of approximately 373% in just 15 months. Higher Return on Investment (ROI): Integrating CRO and sales optimization tools, along with accurate ROI tracking through Google Ads, call-tracking software, CRM, and custom web forms, led to a better understanding of marketing performance and higher ROI. Increased Ad Spend and Efficiency: The successful ad campaigns led to increased ad spend, which was efficiently managed to maximize returns and contribute to the clinic's growth. For instance, in August 2023, the Customer Acquisition Cost (CAC) was $1,871.25, which decreased to $225.45 by June 2024, showing an 88% reduction in just 10 months. Reduced Sales Cycle Time: The average days to convert leads decreased over the months, showing notable improvements. From January 2024, with an average of 6 days to convert, to July 2024, with an average of 3 days to convert, representing a 50% reduction in conversion time.