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Key Lime Interactive

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UX leaders since 2009. We leverage rigorous mixed methods research to build intuitive experiences for GenAI, XR, and the next wave of emerging tech.

MIAMI, Florida

About Key Lime Interactive

Since 2009, Key Lime Interactive has been the trusted UX partner for the Fortune 1000. We de-risk innovation by blending rigorous mixed-methods research with deep expertise in emerging technologies, including GenAI, XR, and Voice. Our mission is to humanize complex technology, turning deep user insights into a competitive advantage. From legacy platforms to the next frontier of AI, we deliver the actionable data and design strategy your brand needs to lead the market and build lasting loyalty.

Services

Service Categories

Market Research AR/VR & Immersive Technology Artificial Intelligence Customer Engagement & Success Mobile App Design UX/UI Design Product & Industrial Design

Case Studies

Client:

Client: A world-class digital infrastructure and colocation company.

Case Study: Evaluating User Personas to Foster New Growth

A leading digital infrastructure brand partnered with Key Lime Interactive to identify which user personas and behaviors would best drive product innovation and Product Led Growth (PLG). To determine if existing personas needed updating, the research team designed a comprehensive study to paint a complete picture of the user journey—from initial research and decision-making to onboarding and tech support. The methodology involved a multi-phase process: - Stakeholder Alignment: One-on-one interviews with seven key decision-makers to discover priorities and future goals. - Operational Deep-Dive: Internal workshops and quantitative surveys to map brand operations and the user journey. - Direct User Insights: Qualitative interviews with real customers to gain a firsthand perspective of the current UX. - Data Synthesis: A thorough data roll-up of all findings to curate new personas and journey maps.

Client:

Client: Meta

Case Study: Examining the Needs & Experiences of Global Small Businesses

Meta sought to understand the social media management needs and struggles of small businesses across the globe to inform future product integration and marketing strategies. The challenge involved reaching an expansive user segment spanning multiple countries, company sizes, and languages. Key Lime Interactive (KLI) designed a massive quantitative study to address these complexities: - Multilingual Global Reach: KLI programmed and deployed a survey in six languages to reach over 5,000 small business respondents. - Geographic Diversity: The study covered nine diverse countries, including the US, UK, Mexico, Brazil, Turkey, Thailand, Egypt, South Africa, and India. - Strategic Inquiry: The research investigated whether business goals and tool effectiveness varied based on organization size, interaction volume, or regional differences. - Operational Excellence: KLI managed recruitment, language translation, and the unification of multiple data sets while maintaining cost-efficiencies for the client.

Client:

Client: A Leading Global Technology Company

Case Study: Building Trust to Drive AI Adoption

A prominent technology brand partnered with Key Lime Interactive (KLI) to investigate why users were hesitant to engage with its AI products and to identify strategies to increase adoption of key AI features. The research focused on understanding the root causes of user friction during the engagement journey. To uncover these barriers, the team utilized a high-touch qualitative methodology: - In-Depth User Interviews: Conducted sessions to explore the full spectrum of user engagement and perceptions. - Behavioral Observation: Pinpointed specific moments of hesitation and confusion during product interaction. - Value vs. Friction Analysis: Evaluated AI features to determine which provided clear value and which acted as hurdles to adoption.

Name	Title
Eugenio Santiago	President, Key Lime Interactive

## Case Studies

### Case Study: Evaluating User Personas to Foster New Growth

Client: Client: A world-class digital infrastructure and colocation company.

### Case Study: Examining the Needs & Experiences of Global Small Businesses

Client: Client: Meta

### Case Study: Building Trust to Drive AI Adoption

Client: Client: A Leading Global Technology Company

Key Lime Interactive

About Key Lime Interactive

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Team

Case Studies

Case Study: Evaluating User Personas to Foster New Growth

Case Study: Examining the Needs & Experiences of Global Small Businesses

Case Study: Building Trust to Drive AI Adoption

# Key Lime Interactive

## Overview

## Services

### Specializations

### Industries Served

## Team

## Case Studies

### Case Study: Evaluating User Personas to Foster New Growth

### Case Study: Examining the Needs & Experiences of Global Small Businesses

### Case Study: Building Trust to Drive AI Adoption

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