LocalEyes Video Production

How Griffis Residential broke into video marketing to surpass fundraising goals by over 20%

Griffis Residential is a leading multi-family real-estate investment company, who approached us ahead of their latest fundraising campaign, for their Fund V. Unlike previous fundraising campaigns that achieved success through traditional, word-of-mouth marketing methods, Fund V was set to blaze a trail with an online investment portal and considerable spend in digital marketing. The Brief: Griffis Residential needed an investor-facing brand commercial that encompassed everything they have to offer to potential investors, their company culture, and of course their fantastic properties. The Approach: Starting with research & brainstorming into what sets the brand apart from competitors, their values, and key selling points for this campaign, we were able to develop some key talking points and interview questions. We decided on an interview-driven video to bring the message directly from the executive team at Griffis Residential, but still keep it authentic and unscripted. We planned a full day of shooting in Denver CO with 3 interviews, and then also covered interior & exterior shots of 2 properties, some great B roll of their executive team on site, and their customer service. The vision was for an upbeat, modern video, that included some well-planned concise points about the investment offering, but also spoke to their belief system and their unmatched service-offering - which is ultimately the reason for Griffis Residential’s success. We also added some motion graphics elements to bring the video to life, and the result was well-received: Distribution: This video was placed primarily on a custom-built site for the campaign (now a full-fledged investment-focused website), as well as distributed through a few other key investment information portals.