Southern California Health Institute (SOCHI)·2017
How SOCHI Increased Student Enrollment with a Full-Scale Digital Marketing Strategy
SEO, Google Ads, Social Media, Web Design
Services Delivered
Significant sustained increase
Organic Traffic
Higher application & tour booking rates
Conversion Improvement
Increased followers & engagement across platforms
Social Media Growth
Improved UX, speed & lead flow post-redesign
Website Performance
Since September 2017, Los Angeles SEO has partnered with the Southern California Health Institute (SOCHI) on a full-scale, ongoing digital marketing strategy. Through a combined approach of SEO, Google Ads, social media marketing, and website redesign, the campaign has continuously elevated SOCHI's online presence, driven higher student enrollment, and strengthened its position as a leading health and wellness educational institution in North Hollywood.
Challenge
Despite its esteemed reputation in health and wellness education, SOCHI faced critical digital obstacles that limited its growth. The institution had limited online visibility, struggled to reach prospective students across multiple geographic locations, needed a more streamlined and engaging website experience, and was generating low conversion rates from its existing online traffic — making it difficult to compete for enrollment in a crowded market.
Solution
Los Angeles SEO crafted a comprehensive, personalized internet marketing plan built around three core pillars. First, a robust SEO strategy that included thorough keyword research, on-page and off-page optimizations, and high-quality content creation to attract prospective students organically. Second, targeted Google Ads campaigns focused on specific programs and geographic regions, supported by a high-converting landing page and continuous A/B testing. Third, a social media marketing strategy across Facebook, Instagram, and LinkedIn using student testimonials, campus events, and paid social campaigns to grow community engagement and reach.
Results
The multi-channel strategy delivered strong, sustained results across all fronts. SOCHI achieved significant improvement in organic search rankings, driving consistently higher website traffic. Google Ads campaigns and optimized landing pages produced increased application submissions and school tour bookings. Social media following and engagement grew noticeably, creating a stronger online community around the brand. The newly redesigned website provided a seamless user experience, making it easier than ever for prospective students to find information and take action. SOCHI continues to benefit from all of these gains as the partnership remains active.
Campaign Strategy
The engagement was structured around three integrated pillars — organic SEO, paid search (Google Ads), and social media — all working in tandem to maximize reach and conversion at every stage of the student enrollment funnel.
Website Redesign
Los Angeles SEO developed a sleek, high-speed website for SOCHI that centralized essential school information and simplified key actions such as applying for enrollment or scheduling a campus tour, directly improving conversion rates from organic and paid traffic.
Ongoing Partnership (2017–Present)
Unlike short-term campaigns, this is a long-term, evolving engagement. Los Angeles SEO continuously refines SOCHI's digital strategy in response to algorithm updates, market shifts, and enrollment goals — demonstrating the power of a trusted, sustained agency partnership over 8+ years.
Technologies & Tools
Search Engine Optimization (On-Page & Off-Page)Google Ads Campaign ManagementLanding Page Design & A/B TestingSocial Media Marketing (Facebook, Instagram, LinkedIn)Paid Social AdvertisingWebsite Redesign & DevelopmentKeyword Research & Competitor AnalysisContent Marketing
Project Details
Year
2017
