Lead Costs Dropped from $122 to $0.62 and Generated 27,000 Qualified Leads in 90 Days
The Challenge The client came to Lotiva with lead costs ranging from $122 to $167 per lead, making growth nearly impossible. Campaigns were running, but results were inconsistent and expensive, leaving the business unsure how to scale or even maintain lead flow.
The Solution Lotiva rebuilt the client’s lead generation approach from the ground up inside the 90-day accelerator. Instead of trying to patch failing campaigns, we focused on correcting targeting, messaging, and conversion paths to support both lower costs and higher volume. The goal was to make lead generation sustainable again.
Our Approach We began by auditing every part of the ad account to identify where spend was being wasted. Campaigns were rebuilt with clearer intent, tighter audience definitions, and improved lead qualification.
Changes were implemented gradually to allow performance to stabilize and scale. As costs came down, volume increased without sacrificing follow-up quality.
By the end of the 90 days, the account had moved from struggling performance to consistent, high-volume lead flow.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
✓ Cost per lead reduced from $122–$167 to $0.62
✓ Nearly 27,000 leads generated in a single month
✓ Over 6× reduction in lead costs within 90 days
