Consumer electronics: 10 ROAS

In the e-commerce space, particularly in the consumer electronics vertical, profit margins are tight, competition is fierce, and paid advertising must be executed with surgical precision. Client J, a UK-based D2C electronics brand offering trending products from popular brands like Apple and Samsung, partnered with us to launch Meta Ads for the first time, aiming to replicate their success from Google Ads and unlock a new growth channel. We did it in 3 main stages: 1. Testing & Foundation - testing (campaign, audience, cretives) and data collection to lay the foundation 2. Strategic Refinement - Identified and scaled the best creatives and audience combinations, Cut low-performing ads to optimize budget allocation, Sharpened creative messaging and honed in on highest-converting product variants 3. Stabilization & Scaling - maintained top-performing camapigns, scaled the budget, continuous testing, product expansion