Digital Forensics Corporation
Paid Media Lead Generation for Digital Forensics
Challenges:
- Highly competitive cybersecurity market; client already owned ~70% search-impression share but costs were climbing.
- Complex legacy account with 183 campaigns and $10M annual budget.
- Goal: retain dominance, cut waste, and lower cost-per-lead without sacrificing volume.
Strategy:
- Deep data audit of multi-year Google Ads history to map competitor impression share, keyword ROI, and device/time-of-day profitability.
- Structural overhaul - merged overlapping ad groups, tightened keyword themes, and rebuilt ads to maximise Quality Score.
- Deployed Target-CPA smart bidding plus custom automated rules that raise bids on high-value devices and pull back when rivals ease up.
- Always-on creative & landing-page A/B testing for relevance and faster load speeds.
- Budget-pacing algorithm that reallocates funds daily to the best-performing verticals and pauses low-return pockets.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
Results (6-month window)
- Clicks: +73%
- Conversions (forms & calls): +43%
- Impression volume: +150k
- Conversion rate: +6%
- Media spend (summer quarter): same Outcome: More pipeline, lower cost, and preserved share in one of Google's most expensive niches.
Appreciate this project