Wild & Free Outdoors
Outdoor fashion brand ROAS from 3.1 to 7.3
Initial Situation
- ROAS of only 3.1 - barely profitable
- £1,000/month ad spend with poor targeting
- Poorly defined audiences
- No systematic creative testing
- Missing remarketing opportunities
Goals:
- Achieve ROAS of 5+ while scaling
- Double purchase volume
- Implement systematic testing
- Build sustainable growth foundation
- Optimize for UK and Ireland markets
Strategy & Execution:
- Account Cleanup - Paused non-contributing campaigns and removed irrelevant audiences to create a clean foundation.
- ABO Campaign Structure - Launched new prospecting campaigns with Ad Group Budget Optimization, separating ad groups by creative type.
- Systematic Testing - Implemented fair testing environment where winners get scaled and poor performers are eliminated.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
- Before Optimization 7 Months Results - Initial campaign performance showing ROAS of 3.09 with 111 total purchases within ~7 months of performance
- September Progress Update - Mid-campaign results showing significant ROAS improvements reaching 14.35 and 7.35
- Results July – September 2025 After Our Involvement In The Project - Campaign optimization results showing ROAS of 7.33 with 216 total purchases - nearly doubling performance, in one-third the time. And worth noting: this performance came while selling coats during the summer, traditionally an off-season.
Appreciate this project