Sky DeFi Brand Identity & Website Design
We partnered with Sky to create a new brand identity and digital experience for a next-generation decentralized finance platform. The project focused on transforming a complex financial ecosystem into a clear, engaging, and accessible brand experience.
Our work included brand strategy, visual identity, design system, 3D assets, illustrations, and website design. Through a cohesive visual language and intuitive digital experience, we helped Sky communicate its vision and connect with a broader audience.
Challenge
Sky needed to evolve from the trusted legacy of MakerDAO into a distinct, future-focused brand while maintaining credibility within the DeFi ecosystem. The challenge was to create a unified identity that could connect multiple products, sub-brands, and community initiatives while making complex financial concepts feel clear, approachable, and engaging.
Solution
We developed a complete brand identity and digital experience for Sky, including brand strategy, visual identity, sub-brand architecture, custom illustrations, and a responsive website. The new design system was inspired by the changing states of the sky, using geometric forms, atmospheric gradients, motion, and immersive visuals to create a cohesive and recognizable ecosystem. We also designed assets for Spark, Sky’s first StarDAO, along with event materials and brand guidelines.
Results
The new Sky brand created a cohesive foundation for a growing DeFi ecosystem, unifying its products, improving user understanding, and strengthening its digital presence. The redesigned experience made complex financial concepts more accessible while creating a scalable visual system for future growth.
The work has enhanced the client's site traffic by 40%, improved brand recognition and market positioning, and boosted engagement by 30%, customer satisfaction by 35%, and conversion rates by 25%. The team met deadlines, was responsive to client needs, and maintained proactive communication.
Mariano Di Pietrantonio, Head of Strategy at Maker Growth
Project Details
2025
