New Balance
FROM VISION TO WARDROBE
New Balance partnered with MPMTeam to create a high-performance 3D clothing configurator that allows customers to design and personalize apparel in real time. The experience was built to increase engagement, simplify the customization process, and drive direct conversions through an interactive product journey.
Challenge
New Balance needed a way to make their custom apparel offering more accessible, engaging, and scalable for customers online. Traditional product pages were limiting the ability to showcase customization options and did not provide an intuitive way for users to explore and personalize designs. The challenge was to create a seamless, interactive experience that would both elevate the brand and simplify the path from exploration to purchase.
Solution
MPMTeam designed and developed a fully interactive 3D clothing configurator that allows users to customize apparel in real time with high visual fidelity. The platform was built to: Enable dynamic customization of colors, materials, and designs Provide a smooth, intuitive user experience across devices Integrate with backend systems for order processing and supplier communication Deliver fast performance through optimized 3D assets and scalable cloud infrastructure This transformed the traditional product page into an engaging, interactive shopping experience.
Results
10,000s of new custom apparel created in the first year Significantly increased product engagement through interactive customization Simplified the buying process by allowing users to visualize products before purchase Enhanced customer experience with a modern, immersive interface Created a scalable system that supports future product launches and variations
Technologies & Tools
3D Web Design3D configuratorWeb DesignAWS Systems3D Animation3D ModelingWebGL / Real-Time RenderingAWS Cloud InfrastructureInteractive UX/UI Design3D Modeling & Optimization3D Product Configurator
