### Social-First Brand Launch & Influencer Growth Strategy

DirTea, a lifestyle beverage brand, aimed to build awareness and cultural relevance in a highly competitive market. PANORAMA3000 developed a social-first launch and growth strategy combining creator collaborations, bold visual storytelling and performance-driven amplification. The focus was on building brand identity, community recognition and scalable growth mechanics across Instagram and TikTok.

### Influencer-Driven Brand Activation & Product Campaigns

Subway aimed to increase brand relevance and product awareness among younger target groups through influencer marketing. PANORAMA3000 developed and executed a scalable creator strategy that combined entertainment, product storytelling and performance amplification. The scope included influencer identification and vetting, creative concept development, campaign orchestration, content supervision and paid amplification. The focus was on integrating creators authentically into brand campaigns while ensuring measurable impact across digital touchpoints.

### Community-Driven Social Growth for a Leading Book Retailer

Thalia wanted to strengthen its emotional brand positioning and engage younger audiences through social media. PANORAMA3000 developed a Social Branding strategy that connected retail campaigns, cultural relevance and creator-driven storytelling. The work included platform strategy, format development, creator collaborations, community activation and paid amplification to drive both brand relevance and measurable retail impact.

### Global Social Branding & Content Ecosystem Transformation

STIHL aimed to evolve from product-driven social media communication to a globally aligned social-first brand ecosystem. PANORAMA3000 developed a strategic Social Branding framework that connected brand positioning, community storytelling and performance marketing across markets. The scope included global strategy development, content architecture, campaign design, community management and paid media integration. The goal was to transform social media from a reactive channel into a proactive brand and community driver.

### Institutional Social Media Strategy & Public Communication

KfW, Germany's development bank, aimed to strengthen its digital communication and increase transparency around funding programs, sustainability initiatives and economic development topics. PANORAMA3000 developed a social media strategy tailored to institutional communication, balancing political sensitivity, credibility and accessibility. The work included strategic channel positioning, content architecture, campaign development, community management and performance amplification. The objective was to translate complex financial and policy-driven topics into clear, engaging and trustworthy digital communication.

### B2B Social Media Strategy & Transformation Communication

thyssenkrupp Steel Service Category: Social Media Marketing thyssenkrupp Steel sought to strengthen its digital presence and communicate its industrial transformation toward sustainable steel production. PANORAMA3000 developed a social media strategy tailored to complex B2B audiences, combining corporate positioning, employer branding and transformation storytelling. The work included strategic channel development, content formats for LinkedIn and other platforms, executive communication support, community management and performance-driven amplification. The objective was to translate industrial innovation and sustainability into accessible, engaging digital communication.

### Digital Positioning & Tenant Communication Strategy

berlinovo, a major real estate and housing company, sought to modernize its communication and strengthen transparency toward tenants and stakeholders. PANORAMA3000 developed a digital communication and social strategy focused on clarity, trust and service orientation. The project included channel strategy, content development, community guidelines and governance structures to enable long-term internal adoption.

By: Fanny Kleinmann, OEKO-TEX

We especially value PANORAMA3000's editorial precision and attention to detail. Given that OEKO-TEX stands for internationally trusted certification standards in sustainability and product safety, accuracy and credibility are essential. PANORAMA3000 approaches every piece of content with this responsibility in mind, ensuring that complex topics are translated clearly without compromising factual integrity. Beyond execution, the collaboration contributes to strengthening our brand trust and reputation in digital spaces. By balancing innovation with strict corporate design and compliance requirements, PANORAMA3000 helps us evolve our social presence while protecting the credibility that defines our organization. We appreciate their strategic mindset, their openness to developing new formats, and the ongoing dialogue on how to keep our communication relevant, authoritative, and future-ready.

By: Sabrina Hüppeler, thyssenkrupp Steel Europe

The collaboration with PANORAMA3000 has been highly professional and reliable. The team is extremely responsive, well-structured, and always accessible, which gives us a strong sense of support across projects. We particularly value the quality and consistency of their work, their careful handling of our corporate design, and their openness to feedback. Communication is clear and constructive, and the overall execution is dependable. Beyond day-to-day execution, PANORAMA3000 brings valuable strategic foresight to the table. They help us think ahead, connect editorial and paid initiatives more holistically, and continuously refine our positioning in a complex industrial and corporate environment.

By: Felix Gundacker, Fluence / DirTea

"Working with PANORAMA3000 was a true gamechanger for DirTea. From day one, the focus was not just on producing content but on building a strong social-first brand strategy. The team deeply understands platform dynamics, trends, and creator culture, and successfully translated that into a coherent and impactful brand presence. Their structured planning, strategic clarity, and creative execution helped us position DirTea authentically within Gen Z culture. PANORAMA3000 combines strategic thinking with creative excellence and reliable execution. Thanks to this collaboration, we achieved strong engagement rates, a clearly defined brand identity on social media, and a vibrant, growing community.”