### Driving 15% Growth in SQL Accepts via Data-Driven AI Video Security Marketing

Lumana, a fast-growing AI video security company, partnered with Pico Digital to stabilize inconsistent digital advertising performance and improve lead quality. Despite having a robust product, Lumana faced challenges with lead relevance—up to 60% of leads were outside their target personas—and fluctuating acquisition costs. Pico Digital implemented a full-funnel performance framework that included restructuring budgets to focus on high-performing search channels, aligning creative messaging to differentiate Lumana from competitors, and standardizing conversion tracking through Google Tag Manager. By integrating HubSpot CRM data to track the journey from Lead to "SQL Accept," the team was able to optimize campaigns based on high-intent outcomes rather than just top-of-funnel volume.

### Integrated B2B Strategy: Driving Global Growth and 160% Conversion Increase for InfinityQS

InfinityQS, a premier provider of quality intelligence software, needed to reintroduce its refreshed brand into the global B2B market. The primary challenge was to shift the industry conversation toward the high-level value of quality data while reaching manufacturing decision-makers across the US and UK. Pico Digital partnered with Refactored Media to build a multi-channel performance engine. The strategy utilized a diverse media mix, including niche-targeted Google Search campaigns, dynamic native display ads, and YouTube video advertising to drive brand lift. On LinkedIn, the team deployed localized sponsored content and lead-generation forms to capture high-intent users directly within the platform. To ensure long-term sustainability, an organic search strategy was developed to rank for high-volume manufacturing keywords, effectively reducing reliance on paid spend for top-of-funnel traffic.

### Boosting Pediatric Care Enrollment: A 160% Conversion Increase for Children’s Hospital of Wisconsin

Children’s Hospital of Wisconsin partnered with Pico Digital to revitalize its digital presence and increase conversions for its 24 primary care offices. The hospital's existing digital program had become stagnant under a previous agency, failing to effectively reach the target audience of new, expecting, and existing parents in Wisconsin. Pico Digital implemented a comprehensive restructuring of the hospital’s paid search accounts across Google and Microsoft Ads. The strategy involved introducing structured bidding by match type, deploying advanced ad extensions, and re-optimizing ad copy to move away from generic messaging toward highly specific, search-relevant content (e.g., tailoring ads for specific pet allergies rather than general allergies). Additionally, the team adopted a new budget strategy that reallocated spend to top-performing keywords and regions, ensuring maximum impact per dollar.

By: Kirsten Louy-Nasty, ATJ (Asia Transpacific Journeys)

"Pico has been our 'sage' for all things digital. Their team is incredibly smart, confident, and organized, but what truly sets them apart is the personal touch. We have always felt personally cared for, and they are always patient in explaining the rationale behind their techniques. They understood our business quickly and have been guiding us for over ten years."

By: Greg Matranga, InfinityQS (Now part of Advantiv)

"Pico Digital Marketing is the partner of my dreams. For over four years, they have provided straightforward, trusted guidance that helped us evolve from nothing into an industry-leading marketing program. Their data-driven approach led to a 126% increase in site visits and a 56% drop in paid conversion costs. They are skilled, trustworthy, and truly an awesome partner."

By: Steve Bichimer, Messari

"Pico Digital Marketing successfully stood up our PPC channels and provided significant insights into our product's value proposition. Their thoroughness, understanding of the larger context, and concise communication were impressive—I could depend on them to execute independently without any daily oversight."