Que Cálido Studio® is an independent branding and packaging studio based in Buenos Aires, creating strategy, identity and desire for food, hospitality, CPG, restaurants, entertainment, health, finance and culture-driven brands.
We work with founders, companies and creative teams that want to build something new, launch a product, rethink a business, enter a new market or create a brand people can actually understand, remember and want.
Our work combines brand strategy, naming, visual identity, packaging design, storytelling, art direction, motion, spatial design and launch systems. We help clients move from idea to brand, from product to desire, from business to cultural relevance.
We are not a generic design agency. We do not believe branding is just a logo, a presentation or a visual trend. For us, a brand is a complete system of meaning, behavior and expression. It needs to have a point of view, a clear role in culture, a visual world people can recognize and a language that can live across every touchpoint.
Our approach is strategic, visual and human. We care about business clarity, but also about appetite, emotion, memory, beauty, timing, obsession and the small details that make people feel something. We build brands that are useful for companies and desirable for people.
Que Cálido has worked on projects for Galicia, Swiss Medical, Calm, NotCo, 5020 Records, Sprittza and Chimichurri to the People, among others. Our work has been recognized by LAD Awards and Sello Buen Diseño Argentino.
We are especially strong in food branding, packaging design, restaurant branding, hospitality concepts, CPG brands, rebranding processes and identity systems for companies that need to become clearer, more relevant and more distinctive.
From Buenos Aires to Latin America and global markets, we create brands for people, love and creation.
