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Radiant Elephant

Verified

Revenue-Focused SEO & Conversion-First Web Design Agency

Northampton, Massachusetts1-10 employees2012
Established
Website

About Radiant Elephant

Radiant Elephant is a boutique, owner-led web design, SEO, and advertising agency based in Northampton, Massachusetts, founded 13 years ago by Gabriel Bertolo, a third-generation entrepreneur. Gabriel personally leads every client account with no handoffs to project managers or junior staff, functioning as a dedicated VP of Marketing for each business he works with.

The agency specializes in conversion-focused WordPress web design and development, Search Engine Optimization, Generative Engine Optimization (AI SEO), digital advertising (Google Ads and Meta), Conversion Rate Optimization, and brand identity design. Every service is built around one goal: measurable revenue growth.

What sets Radiant Elephant apart is a rare combination of deep technical expertise and genuine ownership mentality. Gabriel was an early pioneer in Generative Engine Optimization, helping clients rank inside ChatGPT, Perplexity, and Google AI Overviews at a time when most agencies had not yet taken notice. Results across the portfolio include 830% increases in organic traffic, 559% gains in conversions, and an 11x return on ad spend.

With a 90% client retention rate and clients averaging 6+ years with the agency, Radiant Elephant has been featured in Forbes, Entrepreneur, Business Insider, HubSpot, and Shopify.

Services

Service Categories

Industries Served(35)

Consumer & Retail
Ecommerce & DTCBeauty & Personal CareFashion & ApparelFood & BeverageHome & GardenConsumer ElectronicsConsumer Packaged Goods (CPG)Luxury & Premium GoodsPets & Pet Care
Healthcare & Life Sciences
Mental Health & WellnessMedical DevicesDigital Health & HealthTechPharmaceuticalsVeterinary & Animal Health

Team

GB

Gabriel Bertolo

Founder

Projects

Reviews & testimonials

About reviews & testimonials50Pros profiles are storefronts for agencies. Agencies may share client testimonials from past projects or their own websites, with permission. These testimonials were not necessarily submitted directly to 50Pros and are not independently verified by 50Pros.We distinguish reviews submitted directly to 50Pros from agency-provided and imported testimonials. Only eligible reviews submitted directly by clients contribute to the overall rating.

Client testimonials provided by the agency. Not independently verified by 50Pros.

Therese Wagner - Photographer
Mar 2026

I so enjoyed working with Gabriel from Radiant Elephant. I feel like I have such a better understanding of how Google ranking works. He was patient and responsive to all my needs. SEO went from an intimidating idea to an integral part of my business that I enjoy. It was exciting to watch my website go from page 25 to page 1 on Google. Especially in such a competitive field as wedding photography! It has been a pleasure dealing with a small USA-based business regarding SEO.

Search Engine Optimization

Michael Castellano - CANY
Mar 2026

It was great working with Gabe on our website. He really researched our market and made insightful suggestions that proved highly effective. I would recommend Radiant Elephant to anyone looking to build an awesome new website or to increase web traffic.

Branding, Web Design, and SEO.

Dara O'Brien - Lake Isle Press
Mar 2026

We asked Gabe to help us upgrade our website for SEO. He worked within our budget and consistently went the extra mile. He is responsive, knowledgeable, and a real pleasure to work with. He demystified the process and helped educate us regarding best practices and how to optimize new content as we move forward. We are happy to recommend him!

Search Engine Optimization

Lausanne Miller - Lausanne Jewelry
Mar 2026

I reached out to Radiant Elephant based on a referral for all around marketing help with my online jewelry brand and just completed my first phase with Gabe which was re-working my website into a new much better and optimized version, SEO, and email flows. What struck me immediately was Gabe's communication style which is super thorough and clear. There's no question I hesitated to ask. You can tell there's a lot of thought, research, and care along with all the technical expertise that he puts into his clients. He also worked with me on my budget and was super helpful in explanations and resources so that I could learn and feel comfortable with future updates etc. I really value his balance for aesthetics and brand integrity with data backed functionality and conversion tactics. As a designer and business owner every last little detail is super important to me (and comes with an opinion) but I felt like I was working with a kindred spirit who cared just as much about that as I do but also has an abundance of knowledge around what works and why and a lot of patience for respecting and working with my preferences in the process. It's been a great experience all around and I'm excited to continue our work together into building on my new platform with advertising. 10/10 recommend working with Gabe!

CRO Audit, Web Redesign, SEO, Email Marketing, and Digital Advertising.