Response Labs: Making Every Message Matter™
Response Labs is a premier CRM and loyalty marketing agency dedicated to helping brands build meaningful, data-driven relationships with their customers. As a team of specialists, we sit at the intersection of data science and creative strategy, ensuring that every touchpoint in the customer journey is relevant, timely, and impactful.
Our core philosophy is simple: Make Every Message Matter. We move beyond "blast" marketing to deliver sophisticated, automated, and personalized experiences that drive measurable growth and long-term brand advocacy.
What Sets Us Apart
CRM & Loyalty Specialists: We don’t just "do" digital marketing. We specialize in the complex world of CRM, loyalty program management, and lifecycle marketing.
Platform Agnostic Expertise: Whether you use Salesforce, Braze, Iterable, or Adobe, our technical experts ensure your stack is optimized to its full potential.
Data-First Strategy: We bridge the gap between complex data sets and actionable marketing strategies, turning customer insights into revenue-generating campaigns.
Agile & Collaborative: We pride ourselves on being a high-touch partner. Our clients view us as an extension of their internal teams—nimble, transparent, and relentlessly focused on ROI.
Core Services
CRM Strategy & Execution: End-to-end management of customer lifecycles, from acquisition to retention.
Loyalty Program Design: Building and optimizing programs that increase customer lifetime value (LTV).
Email & SMS Marketing: Sophisticated automation and personalized messaging that cuts through the noise.
Data & Analytics: Deep-dive reporting, segmentation, and predictive modeling to fuel smarter decisions.
Integration & Implementation: Technical setup and optimization of industry-leading marketing technology platforms.
From mid-market leaders to global enterprises, Response Labs helps brands navigate the complexities of modern digital communication to create lasting connections
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Blaze Pizza
Situation: Blaze Pizza brought us in to help the digital team hit an aggressive goal of $300-$500k in incremental revenue within one month, using only email and SMS – a direct challenge from the CEO. With no paid media support, success depended entirely on smarter use of existing customer data. What Happened? With six weeks to launch, we dove into the loyalty platform and quickly identified customer segmentation and a testing framework. - Developed a 5-week, multi-offer campaign tailored to each segment - Introduced structured offer testing to optimize performance - Executed within technical constraints, managing manual workflows and rapid adjustments
Response Labs: Making Every Message Matter™ Response Labs is a premier CRM and loyalty marketing agency dedicated to helping brands build meaningful, data-driven relationships with their customers. As a team of specialists, we sit at the intersection of data science and creative strategy, ensuring that every touchpoint in the customer journey is relevant, timely, and impactful. Our core philosophy is simple: Make Every Message Matter. We move beyond "blast" marketing to deliver sophisticated, automated, and personalized experiences that drive measurable growth and long-term brand advocacy. What Sets Us Apart CRM & Loyalty Specialists: We don’t just "do" digital marketing. We specialize in the complex world of CRM, loyalty program management, and lifecycle marketing. Platform Agnostic Expertise: Whether you use Salesforce, Braze, Iterable, or Adobe, our technical experts ensure your stack is optimized to its full potential. Data-First Strategy: We bridge the gap between complex data sets and actionable marketing strategies, turning customer insights into revenue-generating campaigns. Agile & Collaborative: We pride ourselves on being a high-touch partner. Our clients view us as an extension of their internal teams—nimble, transparent, and relentlessly focused on ROI. Core Services CRM Strategy & Execution: End-to-end management of customer lifecycles, from acquisition to retention. Loyalty Program Design: Building and optimizing programs that increase customer lifetime value (LTV). Email & SMS Marketing: Sophisticated automation and personalized messaging that cuts through the noise. Data & Analytics: Deep-dive reporting, segmentation, and predictive modeling to fuel smarter decisions. Integration & Implementation: Technical setup and optimization of industry-leading marketing technology platforms. From mid-market leaders to global enterprises, Response Labs helps brands navigate the complexities of modern digital communication to create lasting connections
| Name | Title |
|---|---|
| Dan Dawes | Co-Founder & CEO |
| Brian Langston | Co-Founder & CTO |
| Andy Locke | Partner, Director of Strategy + Data |
| Kate Fulks | Partner, Director of Client Service |
Situation: Blaze Pizza brought us in to help the digital team hit an aggressive goal of $300-$500k in incremental revenue within one month, using only email and SMS – a direct challenge from the CEO. With no paid media support, success depended entirely on smarter use of existing customer data. What Happened? With six weeks to launch, we dove into the loyalty platform and quickly identified customer segmentation and a testing framework. - Developed a 5-week, multi-offer campaign tailored to each segment - Introduced structured offer testing to optimize performance - Executed within technical constraints, managing manual workflows and rapid adjustments
Source: https://www.50pros.com/agency/response-labs-inc
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