Growth of a Chiropractic Business

Harbor Wellness Co. came on board with SEO Locale in August 2023. Harbor Wellness Co. was looking to increase its local presence as well as be able to compete with its local competitors. After they met with our team, we developed a strategic and impactful plan to fulfill their SEO & PPC aspirations.

Challenge

Increase Local Presence To Get More Leads

Solution

Finding The Right Keywords For The Campaign & Analyzing Their Competitors

Results

In August of 2023, Harbor Wellness was ranking for 45 keywords and none of them were on the first page of Google. As of March 2024, the company ranks for 104 keywords. The rankings and organic traffic are at an all-time high. Of the 50 keywords we were targeting, 16 keywords were on the first page, 8 keywords were in the 11-20 spot, 16 keywords were in the 20-50 spot, and 10 keywords were in the 50-100 spot. All of the keywords in their campaign were ranking on Google with 32% ranking on the first page and 16% almost being on the first page of Google. 14 keywords in their campaign are ranking “above the fold.” This means that the user doesn’t need to scroll to find their website in the SERPs. Comparing Google organic search, their users went from 207 to 1732, which means it went up by 736.71%. Their sessions went from 331 to 2618, going up by 690.94%. Also, their engaged sessions went up from 226 to 1777. This indicates a positive trend in user engagement and interaction. Also, their conversions via phone clicks and submissions went up by almost 1000% compared to before the client signed up with SEO Locale. Their campaign noticed a conversion rate change of +34%. Also, the number of calls they were getting through paid advertising increased by 30%, showing a substantial growth in their PPC campaign. In summary, the collaboration between Harbor Wellness and SEO Locale showcased remarkable growth, with both SEO and PPC achieving these outstanding results.