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Lena Levin at Via Surgical
We hired SlicedBrand to increase our visibility, brand awareness, and recognition among high-level healthcare professionals (both administrators and doctors) and investors with a vested interest in the health science industry. SlicedBrand conducted a full overhaul of our existing media relations strategy, complete with a roster of thought leadership ideas and publication recommendations, all designed to position company management at the forefront of surgical innovation.
Itai Sadan at Duda
With the funding announcement on the horizon, SlicedBrand created a complete brand messaging strategy. This strategy included a comprehensive plan for thought-leadership placements in widely read publications, intended to position Duda and me at the forefront of website-builder innovation and design. They leveraged their extensive media network to get us in front of our target audiences. They provided personalized media training and managed every press encounter down to the last detail. SlicedBrand placed multiple thought leadership pieces for us and helped us make them as informative, readable, and entertaining as possible. They landed us major coverage for the funding announcement on TechCrunch, TechRadar, Yahoo! News, Cheddar, and more.
Chris Shuptrine at Kevel
Throughout 2020, our company saw significant growth, hiring more people and securing partnerships with many notable names, yet this wasn’t reflected in our media coverage. Given our many exciting upcoming projects, we needed a team to help leverage these opportunities and get our news in tech and advertising publications. Our main goal was to build brand awareness for Kevel as the leader in advertising API technology and the only infrastructure that can build personalized, cost-efficient ad products in weeks.
Adi Gelvan at Speedb
In the lead-up to our product launch, SlicedBrand designed and executed an outreach strategy specific to the announcement. They netted an exclusive story with the prominent business and tech news site ZDNet. The piece is well-researched and thorough, and the reporter also interviewed me for his podcast before writing the article. They followed it up with additional stories exactly where our audience is to be found: The Fast Mode, IT Security News, TechStrong TV, and insideBIGDATA. Following the launch, they designed a strategy that outlined brand messaging angles, plans for thought leadership and further outreach, and which of their extensive media connections they felt were the best fit for stories about our company.
Kabir Shidhu at AirBolt
SlicedBrand was hired to assist us with product messaging, get media coverage, and create brand awareness for our crowdfunding campaigns. Ayelet and her team previously did so well with our Smart Travel Lock crowdfunding campaign that it was a no-brainer to hire her again for our newest campaign - the AirBolt GPS. Even though we launched this campaign at the height of the COVID pandemic, it was amazing to see SlicedBrand overcome that to bring us to success regardless.
Matt Johnston, Chief Marketing and Strategy Officer at Applause
The team worked with us to develop a marketing strategy to build and engage an audience of developers, industry professionals, leads, and investors. They created a PR strategy that put our name out there to a mainstream audience, providing opportunities such as regular commentary on CNN and the like. They came up with innovative ways to PR a concept called “Bug Battles,” which encouraged developers to find development bugs in popular apps. This led to massive coverage in top-tier outlets. The team was able to position us across numerous types of publication verticals, finding an angle for everything we were doing.
Dominik Schiener, Co-Founder at IOTA
We had no doubt that Ayelet and her team at SlicedBrand would be the right partners for us as they quickly grasped the intricacies of our technology and applications. Every project we launched received attention, appreciation for our mission, and a positive, informed press strategy. SlicedBrand works hand in hand with our team members to capture all the details needed to create relatable press releases and media outreach. Their outreach about our stories continues to yield overwhelming coverage in top-tier publications worldwide. Aside from media coverage, speaking opportunities, and the placement of our thought leadership articles in leading publications, they have helped position us as global thought leaders. The SlicedBrand team seemingly works around the clock, making sure that every detail of our work together is covered and we’re never slacking on project communication. We couldn’t be happier and would recommend them to anyone asking!
Michael Koch, Co-Founder and CEO at HubKonnect
The SlicedBrand team knew how to turn our innovative tech and mission into a powerful story for various types of media verticals. They created strong messaging that connected with the target audiences we identified at the outset of our relationship. There was also no end to their efforts to present me with the optimal press opportunities to strengthen our brand awareness and recognition. Since working with SlicedBrand, HubKonnect has been featured in various well-known and respected publications, including Fox Business News, Forbes, Yahoo! Finance, Insider, Benzinga, American Express, and elsewhere. The team also suggested and placed thought leadership articles in publications where I wanted to be a force to be reckoned with, such as TechCrunch and Fast Company. The consistent feedback, inspiration, and additional routes to our agreed-upon goals were something I really appreciated.
Oded Omer, Founder and CEO at Wasteless
From the moment I started working with Ayelet and her team, I was impressed by her business acumen and dynamic approach to PR -- a perfect mix of pragmatism and creativity. We approached Ayelet and her team in the early stages of Wasteless’ development. She immediately sharpened our public-facing strategy and leveraged her connections in ways I could have never anticipated. She has startup public relations down to both an art and a science, and her team is always two steps ahead in identifying and jumping on new opportunities. SlicedBrand isn’t a run-of-the-mill PR agency, which is precisely why I reached out in the first place and regularly recommend them to others.
Shahrzad Rafati at RHEI
If you want partners who deliver real outcomes, not just press releases, SlicedBrand is it. Ayelet and the SlicedBrand team turned our mission: AI that amplifies human creativity, not replaces it, into a powerful, consistent narrative and orchestrated an outstanding launch of our platform, Made. Their strategy to kick things off with a Forbes exclusive, followed by an interview with the great Robert Scoble, carried into even more amazing coverage across top outlets and podcasts. They are strategic and relentlessly proactive; they feel like an extension of our team.