SmashBrand

Verified

Packaging design agency that increases sales velocity—guaranteed.

Boise, Idaho11-50 employees2011

About SmashBrand

We creatively design, test, and optimize your brand & packaging with consumer data so you can be sure it sells before it hits shelves. SmashBrand is the only CPG agency in the world that can guarantee retail market outcomes.

Services

Service Categories

Packaging Design Branding Graphic Design Quality Assurance & Testing

Industries Served(10)

Consumer & Retail

Consumer Packaged Goods (CPG)Ecommerce & DTCAutomotiveBeauty & Personal CareConsumer ElectronicsFood & BeverageHome & GardenLuxury & Premium GoodsPets & Pet CareSports & Fitness

Team

Case Studies

GFuel

Repositioning G Fuel propels category leadership and $350M in revenue.

G Fuel sought to transition from a niche sports supplement to a dominant player in the competitive gaming beverage category. Our data-driven approach focused on developing a strategic brand position that would resonate deeply with the core gamer audience while differentiating G Fuel in a crowded energy drink market. By leveraging consumer insights and key opinion leaders, our goal was to drive rapid adoption and brand loyalty within this tight-knit community. Our data-driven process generated sixteen distinct brand concepts evaluated through multiple rounds of consumer testing. This methodology ensured that every decision was backed by actionable data, resulting in a winning strategy that delivered a 42-point lift in purchase intent among the target audience compared to leading energy drink competitors.

Aspire

Aspire Energy

13pt purchase intent lift drives double-digit sales gains at national retail.

Aspire, a fast-growing brand in the energy drink category, recently claimed the 12th spot in top sales rankings with a notable 76% year-over-year growth. To sustain its momentum and deepen brand loyalty, Aspire needed a packaging refresh that would resonate more strongly with female caffeine consumers who prefer brands like Celsius, Diet Coke, and Starbucks.

Vega

Vega Nutrition

9PT increase in purchase intent for a leader in plant-based nutrition.

Vega Nutrition, once the #1 plant based sports nutrition brand in the US, needed a turnaround – and fast. Although they were the category originators, the brand had failed to remain differentiated in a sea of new competitors like Orgain and Garden of Eden. Vega came to SmashBrand seeking not just a validated redesign, but a renewed positioning to improve distinction and drive loyalty and price premium in an increasingly commoditized category. Initial consumer testing revealed that while brand equity remained strong with core consumers, their brand identity did not link to the primary category purchase driver, and their architecture created barriers to category navigation and limited appeal with mainstream nutrition shoppers. Using our iterative design, test, and learn methodology with category shoppers, we validated a new three-tier architecture (Premium, Performance, Essentials) that simplified consumer decision-making at shelf.

Name	Title
Kevin Smith	Chief Growth Officer
Christy Lebor	Strategy Group Director
Shelbi Sturges	Creative Director
Michael Keplinger	Testing and Insights Director

## Case Studies

### Repositioning G Fuel propels category leadership and $350M in revenue.

Client: GFuel

### 13pt purchase intent lift drives double-digit sales gains at national retail.

Client: Aspire Energy

### 9PT increase in purchase intent for a leader in plant-based nutrition.

Client: Vega Nutrition

SmashBrand

About SmashBrand

Services

Service Categories

Industries Served(10)

Team

Machine-Readable View

Case Studies

Repositioning G Fuel propels category leadership and $350M in revenue.

13pt purchase intent lift drives double-digit sales gains at national retail.

9PT increase in purchase intent for a leader in plant-based nutrition.

# SmashBrand

## Overview

## Services

### Industries Served

## Team

## Case Studies

### Repositioning G Fuel propels category leadership and $350M in revenue.

### 13pt purchase intent lift drives double-digit sales gains at national retail.

### 9PT increase in purchase intent for a leader in plant-based nutrition.

## Contact

## Quick Facts

## Locations