Built for challenger brands that punch above their weight.
If you’re a marketing leader at a growing brand, you need an ally that works as hard as you do. A partner who respects your budget. A team that understands the pressure to drive measurable growth, defend market share, and make every dollar accountable. That’s where The Miller Group comes in.
Founded on bold thinking and built on the belief that great ideas outperform big budgets, we help challenger and middle-market brands compete smarter and grow faster. We turn consumer insights into clear strategy and execute them through smart, cost-efficient, multi-channel programs that deliver measurable results. Whether the solution calls for social, influencer, SEO, video, PR, activations, brand positioning, or fully integrated campaigns, every tactic ladders up to one thing: meaningful growth and market impact.
We’re a bespoke agency comprised of specialists in every facet of marketing (including fundraising) with a sterling reputation for delivering outsize results — on time and budget. Efficient. Effective. Creative. When you work with The Miller Group, you gain a strategic partner obsessed with ROI, a nimble senior team that moves fast, creative that connects with real consumers, and integrated execution built to drive awareness, engagement, and conversion.
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Gloria Molina Grand Park
Turning Up the Volume Grand Park was approaching its 10th anniversary. Nestled next to the Music Center and often eclipsed by LA’s sprawling Griffith Park (4,210 acres), this 12-acre downtown gem wanted a brand refresh that could boost visibility, energize visitors, and cement its place as a cultural destination. We went straight to the source: the visitors. Intercept research gave us unfiltered insights that became the springboard for change. Based on those findings, we built a refreshed identity - new brand icons, a bold logo (plus a 10th anniversary edition), and the park’s first style guide. And when the park was renamed Gloria Molina Grand Park, we didn’t just update the look—we reimagined it again, keeping the brand as vibrant and dynamic as the park itself.
Dunn-Edwards Paint
Painting the Town Green Regional paint manufacturer Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself. Through a deep dive into this challenger brand’s product offerings, we discovered Dunn-Edwards is the first and only LEED Gold-certified paint manufacturer. This little-known fact created an important differentiator for consumers looking for a more sustainable brand. “Greener by Design” developed as an ongoing digital and in store campaign and is responsible for an increase in sales year to date.
Based on 8 reviews
Goodwill, the king of thrift, is arguably the world’s most sustainable brand, with an armada of 80+ stores in SoCal alone. Nearly 60% of its annual revenue comes in during the Halloween season when folks are looking for one-of-a-kind costumers and competition from Halloween mega stores is fierce. We made Goodwill synonymous with Halloween through a multi-channel campaign including video, social, out of home, digital, PR and activations. Young people flocked to the stores for their costumes and sales skyrocketed 38%. Many of these shoppers turned into loyal customers, brand ambassadors and influencers.
If you’re a marketing leader at a growing brand, you need an ally that works as hard as you do. A partner who respects your budget. A team that understands the pressure to drive measurable growth, defend market share, and make every dollar accountable. That’s where The Miller Group comes in. Founded on bold thinking and built on the belief that great ideas outperform big budgets, we help challenger and middle-market brands compete smarter and grow faster. We turn consumer insights into clear strategy and execute them through smart, cost-efficient, multi-channel programs that deliver measurable results. Whether the solution calls for social, influencer, SEO, video, PR, activations, brand positioning, or fully integrated campaigns, every tactic ladders up to one thing: meaningful growth and market impact. We’re a bespoke agency comprised of specialists in every facet of marketing (including fundraising) with a sterling reputation for delivering outsize results — on time and budget. Efficient. Effective. Creative. When you work with The Miller Group, you gain a strategic partner obsessed with ROI, a nimble senior team that moves fast, creative that connects with real consumers, and integrated execution built to drive awareness, engagement, and conversion.
| Name | Title |
|---|---|
| Renee Miller | Founder/Executive Creative Director |
| Bill Williams | Director of Client Services |
| Gary Bettman | COO/Head of Production |
| Maya Wynant | Art Director |
| Natalie Kathok | — |
Turning Up the Volume Grand Park was approaching its 10th anniversary. Nestled next to the Music Center and often eclipsed by LA’s sprawling Griffith Park (4,210 acres), this 12-acre downtown gem wanted a brand refresh that could boost visibility, energize visitors, and cement its place as a cultural destination. We went straight to the source: the visitors. Intercept research gave us unfiltered insights that became the springboard for change. Based on those findings, we built a refreshed identity - new brand icons, a bold logo (plus a 10th anniversary edition), and the park’s first style guide. And when the park was renamed Gloria Molina Grand Park, we didn’t just update the look—we reimagined it again, keeping the brand as vibrant and dynamic as the park itself.
Painting the Town Green Regional paint manufacturer Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself. Through a deep dive into this challenger brand’s product offerings, we discovered Dunn-Edwards is the first and only LEED Gold-certified paint manufacturer. This little-known fact created an important differentiator for consumers looking for a more sustainable brand. “Greener by Design” developed as an ongoing digital and in store campaign and is responsible for an increase in sales year to date.
By: Christianne Van Grunsven, Goodwill Southern California
Goodwill, the king of thrift, is arguably the world’s most sustainable brand, with an armada of 80+ stores in SoCal alone. Nearly 60% of its annual revenue comes in during the Halloween season when folks are looking for one-of-a-kind costumers and competition from Halloween mega stores is fierce. We made Goodwill synonymous with Halloween through a multi-channel campaign including video, social, out of home, digital, PR and activations. Young people flocked to the stores for their costumes and sales skyrocketed 38%. Many of these shoppers turned into loyal customers, brand ambassadors and influencers.
By: Julia Diamond, The Music Center (parent company for Gloria Molina Grand Park)
Grand Park was approaching its 10th anniversary. Nestled next to the Music Center and often eclipsed by LA’s sprawling Griffith Park (4,210 acres), this 12-acre downtown gem wanted a brand refresh that could boost visibility, energize visitors, and cement its place as a cultural destination. We went straight to the source: the visitors. Intercept research gave us unfiltered insights that became the springboard for change. Based on those findings, we built a refreshed identity - new brand icons, a bold logo (plus a 10th anniversary edition), and the park’s first style guide. And when the park was renamed Gloria Molina Grand Park, we didn’t just update the look—we reimagined it again, keeping the brand as vibrant and dynamic as the park itself.
By: Jim Zimring, Johnson PetDor
Pet doors are a low-interest, crowded category with little differentiation. Johnson’s outdated packaging, lack of branding, advertising, and consumer engagement left sales stagnant for years. We flipped the focus from door to dog. By refreshing packaging, tying the brand to a charitable cause, launching inventive retailer SPIFFs, running targeted ads, and staging guerrilla stunts at one of the industry’s biggest trade shows, we broke through the clutter. The result? A 22% lift in annual sales for this challenger brand.
Source: https://www.50pros.com/agency/the-miller-group-tmg
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Grand Park was approaching its 10th anniversary. Nestled next to the Music Center and often eclipsed by LA’s sprawling Griffith Park (4,210 acres), this 12-acre downtown gem wanted a brand refresh that could boost visibility, energize visitors, and cement its place as a cultural destination. We went straight to the source: the visitors. Intercept research gave us unfiltered insights that became the springboard for change. Based on those findings, we built a refreshed identity - new brand icons, a bold logo (plus a 10th anniversary edition), and the park’s first style guide. And when the park was renamed Gloria Molina Grand Park, we didn’t just update the look—we reimagined it again, keeping the brand as vibrant and dynamic as the park itself.
Pet doors are a low-interest, crowded category with little differentiation. Johnson’s outdated packaging, lack of branding, advertising, and consumer engagement left sales stagnant for years. We flipped the focus from door to dog. By refreshing packaging, tying the brand to a charitable cause, launching inventive retailer SPIFFs, running targeted ads, and staging guerrilla stunts at one of the industry’s biggest trade shows, we broke through the clutter. The result? A 22% lift in annual sales for this challenger brand.