The Missing Ingredient is a full-service food and beverage marketing agency headquartered in Sacramento, California with a remote team across the US and founded by CJ Bruce in 2016. We help high-impact CPG food, beverage, and agriculture brands uncomplicate marketing and grow across the full funnel.
Our team builds data-driven programs for digital marketing, paid social, Google Ads, Amazon/Instacart/Target/Walmart retail media, influencer marketing, UGC, email and lifecycle marketing, social media management, content strategy, SEO, AI consulting, workflow automation, and conversion-focused web and landing page development.
We partner with brands that want to create a better future through food, acting as a strategic extension of their team with transparent reporting, regular strategy check-ins, and a custom mix of specialists for each engagement. The agency website showcases work for food and beverage brands including Sumo Citrus, Revol Greens, Amy's Kitchen, Jacobsen Salt, Clover Sonoma, Back to the Roots, Bentgo, Milk Bar, AC Foods, and Weelicious.