UMAI

Not Verified

Helping you grow your 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 & 𝘀𝗮𝗹𝗲𝘀.

Austin, Texas11-50 employees

About UMAI

We're storytellers and brand builders. We're driven creatives who are goal oriented and work to deliver results. We take your mission and make it ours to share it with audiences that care.

We are a boutique, Austin-based agency with a strong dedication to our clients' needs. From full social media content + ad creation and management to product and food photography - we are a one-stop social shop for CPG companies. We utilize our graphic design skills, copy writing and editing expertise and target audience insights to create high quality content that helps build brand identity and sells product.

The Japanese multi-meaning word "Umai" means skilled, delicious and good, and embodies our mission to create social marketing that's irresistibly inspiring and drives results.

Case Studies

# UMAI

Helping you grow your 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 & 𝘀𝗮𝗹𝗲𝘀.

Austin, Texas11-50

## Overview

We're storytellers and brand builders. We're driven creatives who are goal oriented and work to deliver results. We take your mission and make it ours to share it with audiences that care. We are a boutique, Austin-based agency with a strong dedication to our clients' needs. From full social media content + ad creation and management to product and food photography - we are a one-stop social shop for CPG companies. We utilize our graphic design skills, copy writing and editing expertise and target audience insights to create high quality content that helps build brand identity and sells product. The Japanese multi-meaning word "Umai" means skilled, delicious and good, and embodies our mission to create social marketing that's irresistibly inspiring and drives results.

## Services

- Content Marketing(Primary)
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Influencer Marketing

Name	Title
Alison Smith	Co-Founder
Karin Samelson	Co-Founder

## Case Studies

### Serenity Kids

Client: Serenity Kids

The Serenity Kids case study describes how Umai Marketing supported a new low‑sugar, high‑protein baby food brand in launching and scaling its e‑commerce business and preparing for retail distribution. Serenity Kids engaged Umai to build brand awareness, drive sales, and grow its community through a full‑funnel digital marketing strategy that included social media management, content creation, email marketing, and paid social advertising. The agency focused on educating parents—especially moms—about the nutritional advantages of Serenity Kids’ products while creating relatable and engaging content that resonated with their core audience. Results from the campaign included over 150% growth in Instagram followers in the first month, an average engagement rate of around 6%, acquisition of more than 1,200 new high‑quality leads and 1,000 new engaged followers from a low‑cost giveaway, and 20% month‑over‑month scaling with a strong return on ad spend (ROAS) over two years. Within that period, Serenity Kids became one of the fastest growing baby food brands in the market and expanded into thousands of stores nationwide, demonstrating effective brand growth through targeted digital marketing and community engagement.

### Om mushrooms

Client: Om mushrooms

The Om Mushrooms case study describes how Umai Marketing helped the functional mushroom brand revamp its digital marketing by focusing on strategic email and SMS campaigns to improve customer engagement, retention, and sales. Prior to the engagement, Om Mushrooms sought to better leverage its digital channels to drive repeat purchases and maximize revenue. Umai redesigned the brand’s email templates to align with its identity, implemented advanced customer segmentation, crafted targeted messaging highlighting product benefits, and developed SMS campaigns with exclusive offers. This data‑driven approach emphasized personalization and ongoing performance optimization. As a result, the brand saw significant improvements, including a 10% increase in repeat purchasers, a 263% year‑over‑year growth in SMS‑driven sales, a 53% average email open rate, and a 170% increase in email revenue in the first month, along with enhanced overall engagement and customer loyalty—demonstrating the impact of cohesive digital messaging strategies for e‑commerce growth.

### Tenayo

Client: Tenayo

The Tenayo case study showcases how Umai Marketing helped the Mexican‑style barbecue sauce brand launch a new product line in Target stores by driving awareness and sales through a combination of influencer marketing, social media management, retail ads, and content creation. Tenayo’s goal was to generate buzz around its limited Target launch and connect with consumers who would be excited about incorporating its sauces into everyday meals. Umai identified relevant micro and nano‑influencers to create authentic, recipe‑focused content, developed compelling storytelling and captions that highlighted product benefits and convenience, and amplified this content with paid social campaigns to build social proof. The campaign delivered strong results with over 2 million influencer impressions, over 5.5 million social media impressions, 19,000 SMS leads, and 3,000 in‑store redemptions, ultimately helping the product rank #1 and #2 in its category at Target and secure broader retail acceptance across all Target stores.

### Mother in Law's Kimchi

Client: Mother in Law's Kimchi

The **Mother-in-Law’s Kimchi case study** highlights how Umai Marketing successfully launched the brand’s new kimchi line at Sprouts Farmers Market by leveraging a targeted influencer campaign. The main challenge was to build awareness and drive product trial among health-conscious consumers who value flavor and convenience. To address this, Umai Marketing partnered with micro and nano-influencers near Sprouts locations, providing them with product samples to create authentic, engaging content that showcased the versatility and benefits of MUL Kimchi. Strategic messaging emphasized how easy it is to incorporate kimchi into everyday meals, reinforcing both convenience and taste. The campaign achieved over one million impressions and an average engagement rate of about 6%, significantly above industry benchmarks, while generating positive buzz and strengthening brand perception. This case demonstrates the effectiveness of authentic influencer partnerships and targeted storytelling in driving awareness and engagement for a new product in the food and CPG sector.

UMAI

About UMAI

Case Studies

Serenity Kids

Om mushrooms

Serenity Kids

Om mushrooms

Machine-Readable View

# UMAI

## Overview

## Services

Services

Service Categories

Industries Served(2)

Team

### Specializations

### Industries Served

## Team

## Case Studies

### Serenity Kids

### Om mushrooms

### Tenayo

### Mother in Law's Kimchi

## Contact

## Quick Facts

## Badges & Recognition

## Locations