161% More Ranking Keywords Means Grin-Worthy Gains
Victorious partnered with Gentry Dentistry, a healthcare practice, to overcome technical barriers and build organic search visibility in a highly competitive local market. Through a combination of technical fixes, keyword-rich content, backlinking, and Google Business Profile optimization, Victorious drove a 161% increase in ranked keywords and earned Gentry Dentistry top positions in local search results.
Challenge
Technical crawl issues and a lackluster backlink portfolio were limiting Gentry Dentistry's organic search visibility to branded keywords only. Competing in a highly competitive local niche where other practices already had a head start in rankings, the practice needed to break through on non-branded, industry-specific terms to attract new patients.
Solution
Victorious identified keyword opportunities specific to Gentry Dentistry's market to optimize content, boost rankings, and capture local audience attention. The team also crafted a strategy to address technical indexing issues and build topical authority. Keyword research laid the foundation for optimized content that would rank for strategic terms. Victorious then paired new keyword-rich content with a backlinking strategy and Google Business Profile optimization to help Gentry Dentistry earn the top spot in local search — including the local map pack.
Results
Incremental improvements produced outsized gains. Resolving Google indexing barriers allowed new content with fresh backlinks to move straight to page one. Even entering late in a competitive niche, Gentry Dentistry's willingness to implement Victorious' recommendations pushed the practice into the most coveted positions in local search.
Project Details
2022
