WITHIN

Verified

Customers don’t exist in silos and neither should your marketing program.

New York, New York51-200 employees2015

About WITHIN

We are WITHIN. At WITHIN, we pride ourselves on our unique approach to digital marketing, what we call 'Performance Branding'. This methodology merges the strengths of brand marketing with the result-driven nature of performance marketing, enabling us to create and execute strategies that not only elevate brand presence but also ensure profitable growth for our partners. At the core of Performance Branding is our commitment to aligning marketing goals with actual business objectives. We believe that the secret to achieving this alignment lies in breaking down the silos that traditionally exist within marketing organizations. With our model, media buying communicates with creative teams, performance teams work closely with brand teams, and all marketing channels are viewed through a unified lens.

Services

Service Categories

Advertising Branding Paid Media & PPC Search Engine Optimization Email Marketing Influencer Marketing Lead Generation

Case Studies

Casper

Optimizing Casper’s Meta Ads for Personalization

Challenge As consumer expectations shift toward a more personalized ad experience, Casper sought to optimize its Meta ads to meet these demands. The goal was to create more engaging, tailored ads that resonated with consumers and ultimately increased conversion rates. Solution WITHIN’s Paid Media team identified Meta’s Site Links tool as an opportunity to enhance Casper’s ad personalization. This feature allows users to choose from multiple landing pages within a single ad, giving them greater control over their shopping experience. To deliver hyper-relevant ad experiences, WITHIN created a strategy that optimized the showcased Site Links according to each consumer’s stage in the buying cycle. Site Links were structured to showcase specific product categories and landing pages that matched different intent levels — from browsing to ready-to-purchase. WITHIN evaluated the performance of Site Links across Meta campaigns by comparing engagement and conversion rates on the specific placement where Site Links were eligible to serve, both with and without the feature enabled. What We Did Paid Media Strategy Development Media Management & Optimization Ad Performance Improvements Data Analysis & Reporting Conversion Rate Optimization Meta Ads Strategy

Anthony's

Anthony's Goods

Creating a Scalable DTC Channel for Anthony’s Goods

Challenge Anthony’s Goods had built strong sales through Amazon but wanted greater control over the customer experience and relationships. While Amazon remained an important growth channel, the brand needed to expand its owned eCommerce presence to drive direct sales and build lasting customer loyalty. Solution WITHIN worked closely with Barrel to help Anthony’s Goods expand beyond Amazon through a redesigned Shopify site and coordinated media launch. The new site streamlined the purchase path with clearer navigation and improved product discoverability, making it easier for shoppers to find what they need and explore complementary products. Together, the teams built dedicated landing pages that connected recipes, product education, and brand storytelling to guide shoppers from inspiration to purchase. Bundles were introduced to simplify meal and recipe shopping, encouraging customers to explore related products and increase basket size. To build trust with health-conscious shoppers, Barrel incorporated educational content throughout the site, highlighting ingredient sourcing, allergy information, and recipe inspiration to help customers better understand the brand and shop with confidence. WITHIN supported the launch with Meta and Google Ads to drive qualified, low-cost prospecting traffic to the new site. Refreshed creative highlighted the brand’s updated look and full product range, bridging awareness and conversion while introducing new audiences to Anthony’s Goods. What We Did Shopify Site Optimization Paid Media Strategy Meta Ads Management Google Ads Management Creative Strategy & Testing Conversion Rate Optimization Landing Page Development Channel Expansion DTC Growth Strategy

Name	Title
Maya Nathin	Partnerships Manager

## Case Studies

### Optimizing Casper’s Meta Ads for Personalization

Client: Casper

### Creating a Scalable DTC Channel for Anthony’s Goods

Client: Anthony's Goods

WITHIN

About WITHIN

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Machine-Readable View

Industries Served(18)

Team

Case Studies

Optimizing Casper’s Meta Ads for Personalization

Creating a Scalable DTC Channel for Anthony’s Goods

# WITHIN

## Overview

## Services

### Industries Served

## Team

## Case Studies

### Optimizing Casper’s Meta Ads for Personalization

### Creating a Scalable DTC Channel for Anthony’s Goods

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