Retail is not dead. It's being reinvented.
We help global brands stand out, captivate their audiences, and create lasting impact
with an approach that’s budget-smart, strategic, and built to scale.
Jade Akintola
CEO
Dejan Kvrgic
Digital Marketing Manager
fresh asked us to highlight their Rose skincare line through a multi-touchpoint day including a GRWM suite, Damask Dinner, Damask After Dark Party, and public sampling. The goal was to bring to life the Not Your Ordinary Rose ethos through surrealist and immersive touch points. Across a GRWM suite, dinner, and party - ample UGC content was created, extending the brand's reach on social. Hosting influencers and select guests and featuring a full design takeover at Soho Beach House - no area was left untouched. Guests were immersed into the space, seated alongside dreamy drapery, stations for interaction, photo moments, and dancing BA’s covered in dripping beads - providing a luxe experience for all in attendance.
Tools For Humanity asked us to take our previous activation toolkit and advantage of the busy holiday season. The goal was to create a holiday version of a previous activation model, with newly incorporated seasonal interactive elements to bring the holiday street traffic inward.
