Soula App's Global Debut

As Soula App, the world's first AI assistant with top human expertise for maternity, approached its much-anticipated launch in Dubai, the challenge was clear – support the launch of Soula app in MENA and US regions. Amidst a sea of information, Zecomms Agency was supposed to prove that Soula can become the beacon of support for expectant and new mothers worldwide. The task was to strategically position Soula in international media, emphasizing its significance and the backing it received from philanthropist and impact investor Natalia Vodianova.

Challenge

Breaking Through the Noise in Maternal Care: Support the Launch of Soula App in MENA Region

Solution

Recognizing the transformative potential of the Soula App, Zecomms Agency took charge of the narrative, highlighting its unique features and the endorsement by Natalia Vodianova. The agency collaborated closely with Soula to position the launch as a global event, leveraging the international team's expertise to ensure a nuanced and culturally sensitive approach. Zecomms became the driving force behind Soula's PR strategy, emphasizing its role in empowering women through innovative maternal care.

Results

Zecomms Agency's strategic PR efforts propelled Soula App into the international spotlight. The launch was covered by MENA and US media outlets, including industry leaders like WWD, Yahoo News, Fast Company, and Wired. The agency's ability to tailor the message for different markets led to a widespread reach, making Soula's impact resonate with diverse audiences, achieving 4B+ potential reach, and allocating 297M reach to publication during the month.

Project Gallery

As the founder of a startup focused on supporting pregnant women, I want to thanks for the amazing partnership we've built with ZECOMMS. They really took the time to understand our brand and audience, creating strategies that resonate with our target market. The main goal was to support the launch of the Soula app in the MENA region and the USA, and to create Tier 1 publications for further promotion among women. We succeeded in this, reaching over 500 million people and conducting interviews with our users and doulas.

Natallia Miranchuk, CEO & Founder