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Showing 61–72 of 216 case studies
Lantern Digital
Client: United Imaging
Design Collaboration with UII internal design team on layout, animation, and user interface. Develop Custom animation + video integrated with dynamic content pages. Support CMS for regular updates, with ongoing support to UII's team.
Client: Sirloin
Design Collaboration with Sirloin internal design team on layout, animation, and user interface. Develop Collection + product database, with custom e-commerce integration. Support Seasonal content updates, with ongoing support to Sirloin's team.
Client: Stellar Works
Design Ongoing work with Stellar Works team to create new site content and functionality. Develop Interactive components + downloadable resources for registered users. Support CMS for regular updates, with ongoing support to Stellar Works team.
Client: Des Voeux Chambers
Design Establish a compelling new brand direction and sophisticated custom page layouts. Develop Insights, news, and more from over 100 members with related content and user-friendly search. Support CMS for regular updates, with ongoing support to DVC's team.
Client: Gaoyi
Design Establish a fresh brand direction and custom design for a modern industrial website. Develop Product database, filterable by division, collection, and category. Support CMS for regular updates, with ongoing support to Gaoyi's team.
Catchword
Client: Elance & oDesk
When Elance and oDesk merged to create the world’s largest freelance marketplace, they turned to us at Catchword to develop a unified brand name that would resonate with their global community of millions. Our goal was to move beyond the "gig" connotation and create a name that captured their vision for the future of independent work; we ultimately delivered Upwork, a natural coining that positions the platform as a place to "up" one's game and elevate professional connections. We are proud to see the name support the company’s massive growth to over 12 million freelancers and its recognition as one of TIME’s 100 Most Influential Companies.
Client: Fandango
At Catchword, we were tasked by Fandango to breathe new life into one of the most iconic brands in entertainment: Rotten Tomatoes. The challenge was to replace the functional but dry "Audience Score" with a proprietary name that felt like a natural sibling to the famous Tomatometer. After exploring hundreds of metaphors for community and cinema, we landed on Popcornmeter. This name perfectly captures the "everyman" moviegoer experience, aligns seamlessly with the brand's existing visual language, and is so intuitive that it feels as though it has always been part of the platform's DNA.
Client: Asana
At Catchword, we take immense pride in having partnered with Facebook co-founder Dustin Moskovitz and Justin Rosenstein to create a brand identity that transcends typical Silicon Valley tropes. Our goal was to develop a name that stood out from the "IT herd" by tapping into the 10,000-year-old Sanskrit concept of Asana—the yoga pose—to bridge the gap between mindfulness and the business world's need for focus, flow, and clarity. We strategically chose this name for its global accessibility, easy vowel-consonant-vowel pronunciation, and a visual symmetry that perfectly reflects the balance of the platform itself. Seeing the brand grow from a unique, category-defying startup to a public company serving millions of customers in 190 countries validates our commitment to creating names that are not only memorable but truly endure the test of time.
Client: Axle Payments
At Catchword, we were tasked with rebranding Axle Payments to help the fintech leader move beyond its original "terrestrial vehicle" metaphor and embrace a more universal vision for global logistics. We developed the name Denim, a choice that perfectly encapsulates the brand’s reliability and "blue-collar tech" spirit—positioning their services as a durable, essential, and versatile fabric of support for the freight industry. Accompanying the name is a new visual identity featuring a nested "D" logo that conveys collaboration and forward motion, which launched alongside a successful $126m Series B funding round. This award-winning rebrand has not only modernized their market presence but also provided a scalable platform that reflects their mission to digitize the financial infrastructure of global commerce.
Client: ByteDance
At Catchword, we were tasked by our long-time client ByteDance to rename their subscription-based video marketing platform, originally known as CapCut Commerce Pro. The existing name was not only a mouthful but also created brand confusion with their flagship editing app. We developed the name Pippit, a play on the pipit bird, which maintains the playful plosive energy of the original brand while introducing a breezy, uplifting personality. This new identity—complemented by the tagline "Create with wings"—transformed the tool into a distinct, verb-friendly brand that resonates specifically with the fast-paced needs of e-commerce creators and innovative e-tailers.
Client: Macmillan Learning
At Catchword, we were tasked with transforming the visual identity of Macmillan Learning to reflect its evolution from a legacy publisher into a cutting-edge edtech innovator. Our team developed a comprehensive brand system and a radial logo suite that symbolizes the "core of knowledge" radiating outward, representing the diverse and boundless pathways of modern education. By unifying sub-brands like BFW Publishers, Achieve, and iClicker under a cohesive, digital-first aesthetic, we’ve positioned the company as an inclusive and aspirational leader in the learning space. The final identity—complete with custom iconography and a vibrant color palette—captures the spirit of "Learning Without Limits" and provides a scalable framework for their continued growth.