Brand Foundation

About This Package

We’ll create the foundation for a new brand and design a distinctive identity system that gives your new brand clarity, coherence, and a strong visual voice. Key steps: 01. We define the brand’s essence: purpose, values, positioning, and differentiation. 02. We shape the brand strategy, architecture, value proposition, and tone of voice. 03. We design a complete visual identity: logo, colour palette, typography, graphics, and brand guidelines. 04. We deliver a robust and flexible system, ready to be used across all touchpoints.

What's Included

• Brand Strategy — includes brand values, Brand positioning, tone of voice, business strategy consultation
• Brand Toolkit — includes logo package; font package; illustrations or patterns; Color Pallete
• Brand Guidebook — includes a comprehensive digital PDF brand guidebook with the brand guidelines for cohesive usage
• Print Files and Digital Assets — Includes business cards, email signature and a 5 page pptx template.